Marketing on the internet has become one of the most effective ways to obtain new clients and customers, and NAIWE helps you make the most of this form of reaching out to others! NAIWE members can be found on the NAIWE website under the “Find a Professional” tab, and they can also be found under the “Member Sites” tab.
Under the “Member Sites” tab, the default is that the first page shows the 20 member sites that have been most recently updated, along with each of these members’ headshots. Some members do not have a headshot uploaded. This empty spot may result in a lost opportunity to attract a visitor to click their member sites.
The home page of member websites is a summary page of the posts on the member blog. Therefore, not ever posting to the member blog or not posting very often can deter a visitor from contacting the NAIWE member about their service or product.
Let’s start this year with a goal to market a little more! Let’s build or revamp our NAIWE member sites. Let’s write a post for our NAIWE blogs (or even write several posts and schedule them to go live periodically to help keep our member sites current.
Also, as a reminder, each time you post to your member blog, your post will be reposted on NAIWE’s social media pages, furthering your reach to potential clients and customers!
April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.
She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.
Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).
April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.
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