We wanted to get to know Marcia Rosen (NAIWE’s Public Relations and Book Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.
What is the typical length of author podcast and Zoom interviews?
The average length is an hour with time included for questions and answers. It is very important in every way to be prepared!
Is it acceptable for authors to exchange guest appearances on each other’s podcasts?
Yes, if they are agreeable to the idea. Everyone is different.
What different approaches should authors use for podcast vs. Zoom?
Confirm who the audience is and let them know why you think their audience will be interested in what you have to say. Pitch an idea, not just promoting your book. I’ve pitched how to write a mystery or memoir, and the host always promotes my books.
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How do you reach your potential market, especially now with limited opportunities for in-person events at bookstores and many writers conferences cancelled? As a marketing/public relations professional and agency founder, Marcia Rosen knows authors are like any business and they should create a presence and consistent message by implementing various marketing strategies.
Two valuable marketing approaches to consider: Author Podcast and Zoom Interviews.
Millions of people are listening to podcasts. Online surveys have revealed over 70 million Americans listen to podcasts each month. Online statistics assert, “beyond any doubt, podcasts are a potential goldmine for promoting your book(s).”
Bookstores, libraries, and writing organizations offer Zoom programs, which include interviewing authors, presenting author talks on genre specific topics, and, of course, book marketing.
During this program Marcia will also discuss booking an appearance as a podcast or Zoom guest, do’s and don’ts of being a successful guest, and using these interviews to promote yourself on other social media platforms and your own website.
You can join in this conversation on November 16, at 7:00 pm eastern, when NAIWE will host a discussion on author marketing. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!
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