It’s the end of the year. A time for holiday parties and festivities, and as a business owner, it is a time for me to touch my current and former clients with holiday cards.
While I have spent the month of November writing and addressing these cards, December is when they are mailed out, so for the rest of the month I spend it focusing on my business and planning for the new year.
I review my business’s mission statement and how it affects my marketing plan. I review the types of clients I have worked for and how our relationship has stayed true to my mission statement.
I also review my monthly marketing plan’s goals, to determine the ones I want to continue focusing on and ones that need to be updated. These goals allow me to proactively market each month without delays, as the marketing plan is one of my guides and maps to success!
NAIWE offers On-Demand Training to help freelancers with their marketing plans.
April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.
She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.
Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).
April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.
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