We wanted to get to know Ruth Thaler-Carter (NAIWE’s Networking Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.
What are the key factors for success in your specific niche?
My factors for success include responding promptly to client requests, doing high-quality work, looking for new ways to provide services, and using networking to enhance what I provide. I aim to provide more than the minimum for every assignment and request.
How can you update your offerings or roll out new phases of your business to reach more clients?
We can update our offerings and roll out new phases of our businesses by being plugged into what’s going on with colleagues and clients through networking, reading reputable publications for trends and to confirm facts, doing training to develop new skills and improve existing ones, and generally being proactive rather than reactive. Not everyone needs or wants to find more clients, but we can often expand our services to current clients as a way to expand our businesses.
Do you periodically contact everyone you’ve ever worked with to let them know you are available for new projects?
Contacting people we’ve worked with in the past is a great way to generate new projects. It’s also smart to let current clients know that we’re available as needed and might have new services to provide.
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Many NAIWE members have been in business for several years, but nowadays, some might be feeling a little bored or burnt out, some have lost clients due to AI, some are experiencing stalemate, some seek new challenges — and all of us want to see our businesses not just survive but grow and expand. In our April webinar, longtime freelance writer/editor/proofreader Ruth E. Thaler-Carter will provide suggestions for taking an independent communications business to the next level and position ourselves for growth through new directions.
Ruth has been freelancing since high school and full-time since 1984. Over the years, she has expanded her writing business to include editing, proofreading, and speaking, and a diversity of topics. She has great insights into how to develop new skills and services to make an independent business go beyond static and toward sustainability.
She is the Networking member of the NAIWE Board of Experts, among several other association memberships, and will include perspectives on how active networking and membership can contribute to growing an independent communications business.
You can join in this conversation on April 16 at 7:00 pm eastern, when NAIWE will host a discussion on developing and expanding your freelance business. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!
Ruth Thaler-Carter has been a full-time freelance writer, editor, proofreader, desktop publisher, and speaker for more than 40 years. She has been published locally, regionally, nationally, and internationally in, and does writing, editing, and proofreading for, publications, associations, nonprofits, websites, service firms, independent authors, and businesses. She sold her first freelance articles when she was still in high school. Often called the Queen of Networking, Ruth is active in about a dozen professional associations, serving as a newsletter editor, webmaster, publication author, speaker/presenter, blogger, program host or planner, and chapter leader. In 2006, Ruth launched the Communication Central Be a Better Freelancer conference — now cohosted with NAIWE — to help aspiring and established freelancers find greater success. Ruth is also owner and editor-in-chief of the An American Editor blog and owner of the Publishing with Flair publishing business. Her honors include member of her high school alumni hall of fame, in part for her publishing work and networking services; Writers and Books Big Pencil Award for teaching adults and contributions to the literary community; EFfie awards for writing, editing, and newsletters; an APEX award for feature writing; the Philip M. Stern Award of Washington (DC) Independent Writers for service to freelancers; and IABC/DC Communicator of the Year and Silver Quills for magazine writing and newsletters.
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