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Education: Business to Freelancer

July 2, 2021 Post a comment

As a recent graduate with a bachelor’s degree in English, I knew I wanted to work with words. I thought about becoming a teacher or working for a newspaper, but neither of those ideas panned out.

A few months later, I learned about a local university that was offering certificates in book publishing, editing, and e-books. I applied and was accepted into the program, and over the next few years, I completed the certificates in book publishing and editing and was one class away from completing the certificate in e-books and the university sold the program to another university.

By this time, I had a job as an assistant to a group of prosecutors who offered trainings across the country. I was the editor for the training materials and the organizer of the conferences. I also had begun my freelance business, offering editing and proofreading services—my first client being a guest speaker from one of my university classes.

Across the street from my office was a company that offered a certificate in professional editing. I applied, was accepted, and took the appropriate classes to complete this certificate. But while completing this certificate, I took several courses in indexing. The courses piqued my interest, so I took two additional indexing courses and began offering indexing to my freelance clients.

By the time I had completed my third certificate, the university that had purchased the certificate program was now offering a degree in publishing; I applied to this degree program.

I left that job as an assistant and took a job located across the street from the university as an assistant editor for a magazine and association publications. A few months later, I began the degree program.

Upon completion of my master’s degree in publishing, my freelance business had grown and was taking much of my time, so I decided to quit my in-house job as a magazine editor and freelance full time—and I have never looked back.

In the years since, I have attended numerous conferences, joined numerous associations, and spoken at numerous events.  I found that education is key to the business, but continuous education is key not only to the business but also to the freelancer.

While I will never know everything about this amazing industry, I find myself enjoying different aspects of it even more than I did when I began my first certificate course at the young age of 21.

Having seen the importance of education, I have put a great emphasis on it within NAIWE. We offer a new webinar each month led by an expert within the publishing industry. And though the topic may not be directly related to the services you currently offer, the knowledge you gain may prove beneficial for your clients as you meet their needs.

 

April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.

She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader, and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.

Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).

April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.

Categories: News, Publishing

Value of Diversifying Carries into All Industries

February 5, 2021 1 Comment

Over the five years leading up to 2020, the book publishing industry has experienced decreasing revenue as its products are increasingly replaced by digital substitutes. Although education and scholarly markets have achieved healthy growth, that growth has been largely offset by losses in the sales of trade books.

Industry operators are expected to continue to struggle over the next five years, even as the rest of the economy recovers from the coronavirus. Although the educational segment has been partially supporting the industry, it struggles with the digital challenges that have beset other conventional media over the past decade. This was further accelerated by the need for schools to adapt to remote learning due to social-distancing requirements. E-book sales are expected to rebound from their slump, which will sustain industry profit, but will continue to generate less per-unit revenue.

While this may seem disheartening, how has the coronavirus affected industry professionals, not all of whom work with book publishers? Chasidy Rae Sisk, a NAIWE member and business writer, said:

“2020 made me realize I had not been treating my writing as a business. With my primary client cutting back drastically, it forced me to start marketing and diversify my client base a bit.”

We have heard these kinds of statements from numerous NAIWE members. 2020 forced industry professionals to take their businesses more seriously and increase their marketing efforts.

Unexpected and significant loss of work can have detrimental effects, but some people chose to use the free time positively, by expanding their genres and improving their skills. Rochelle Broder-Singer, a NAIWE member and journalism and business writer and editor, said:

“Because I had a lot less work during the first three quarters, I expanded my marketing and also said yes to projects I may not have considered in the past. Because of this, I have edited two nonfiction books, with a third in progress. I have also been able to break into the world of technology, which I’ve always wanted to do. I am writing regular in-depth blogs for one software company and helping with a variety of communications needs for another.”

While losing work from a client is not ideal, diversifying your client base is always ideal and can prevent significant losses in the future, as can be seen in a comment by Ruth E. Thaler-Carter, NAIWE’s Networking Expert.

“One of the few bright spots of 2020 was that my editorial business remained stable and even added some new clients and projects. Only one client had to cut back on projects for me, and only for a month in the spring—that is a retail business, and most of their member shops had to close due to the pandemic for anything from a month to the remainder of the year. The owner helped those businesses ramp up their online presence, so there was work for me after that first month. His project is one of my smallest in terms of income, so it wasn’t a major issue on my end, although it did serve as a good reminder of the value of having more than one client and income stream.”

Jake Poinier, NAIWE’s Freelance Expert, had a similar experience:

“This year was a testimony to the power of diversifying clients and industries. My largest-revenue client in 2019 (an ad agency that I was copywriting for) had major budget cuts in Feb./March with their own clients and hasn’t really recovered. (We’re still in touch, but it may be a while before they’re busy enough to need me.) On the positive side, several other long-term clients ended up ramping up the number of projects I was working on, since their industries were not negatively affected by the pandemic. I also added a few new clients through referrals.

“The net effect is that my revenues were slightly up this year, even with the disappearance of 2019’s biggest client—which is definitely NOT what the situation looked like as of springtime. So, in addition to diversification, it’s a comment on staying positive and capitalizing on opportunities when they arise. Like the old stock market saying, ‘There’s always a bull market somewhere.’”

As with many aspects of life, attitude is key. As Henry Ford said, “Whether you think you can or you think you can’t, you’re right.” And that has been proven correct time and time again, including during this past year. As another NAIWE member said:

“In the best of times, there are always people who struggle, and in the worst of times, there are always people who thrive. I have come to witness, believe, and experience that the difference is attitude, about recognizing what you can control, and what you can’t—not stressing about the latter. It’s about making peace with what is and deliberately choosing to live in a mindset of appreciation, reframing through a lens of optimism, and finding things every day to appreciate—because there is always an abundance of good to be found, if you open your eyes to it.”

Categories: News

NAIWE Inducts New Executive Director

October 3, 2018 Post a comment

April Michelle Davis

Director’s Note:

I am very excited to be the new executive director of the National Association of Independent Writers and Editors!

I would like to thank Janice Campbell for her hard work and devotion in helping develop and grow NAIWE over the last 10 years. I value our friendship, and I wish her much success in her new adventures.

My love for the writing industry can be seen in my work and personal life. I have written and published two technical books and one young adult chapter book. I have devoted many years to serving on the board of experts for NAIWE as the social media marketing expert, and I was a NAIWE member prior to that. The alignment of the association’s integrity and ethics with my own makes for a natural fit. My knowledge and background of the publishing industry, as well as my skills and practical experience first working in-house and then as a freelance editor will be invaluable to helping NAIWE members reach their marketing goals by expanding the member benefits and further diversifying the resources available for various learning styles.

It has been a joy and a blessing to work for nearly 20 years in an industry so rewarding and to help freelancers grow through one-on-one assistance and through my presentations and workshops. And now I welcome this opportunity as a leader and as the executive director to work harder for you and to make significant contributions to NAIWE. But I cannot do this alone, your support and involvement is what has and will make NAIWE a front runner in the writing and editing industry.

I look forward to hearing from you anytime you have a question, concern, or suggestion, or just to say hello.

Thank you.

April Michelle Davis
Executive Director
National Association of Independent Writers and Editors

Categories: News

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