We wanted to get to know Laura Pennington Briggs (NAIWE’s Business of Writing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.
Why spend our valuable time on marketing in the good times?
Too many freelancers live in feast-or-famine mode. They wrap up a big project or series of jobs and realize they have nothing on the books. This causes unnecessary stress. There are marketing tasks you can do that take very little energy and time, and they will keep your name out there to help prevent the feast-or-famine mode so you’re not continually starting from scratch.
Do you have a unique suggestion of a marketing tip?
Never underestimate the power of past clients. Sometimes people forget their good experience with us or forget our names and just need a good reminder we’re out there. I always start by reaching out to past clients when I need to drum up business quickly.
What macros do you have set up to make marketing easier and more efficient?
I use template pitches with links to my work focused on each aspect of my business. For example, I have separate digital marketing, project management, editing, and content writing pitches and work links to make it easy to send what I need when I need it.
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Marketing is often overwhelming and ignored by freelancers until they finish a big project or lose a client and realize they have nothing lined up. In this webinar, freelancers will learn the importance of the statement “always be marketing” and how to make it an easy, consistent lift for your freelance brand. Discover how to find your highest-value marketing activities, schedule them, and consistently build a warm pipeline of work.
You can join in this conversation on June 22, at 2:00 pm eastern, when NAIWE will host a discussion on effective marketing practices. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!
Laura Pennington Briggs is the founder and CEO of the Freelance Coach. A two-time TEDx speaker on how freelancing is changing the economy and the host of the weekly Advanced Freelancing podcast, Laura has helped over 15,000 freelancers start and scale their business. She’s an expert on systems, project and client management, marketing a solopreneur business, delegating to team members, retainers, and developing multiple income streams for writers of all stripes. Laura is the author of five books, including the Six Figure Freelancer and How to Start Your Own Freelance Writing Business. She’s also the founder of Operation Freelance, a national nonprofit providing free entrepreneurship training to military spouses worldwide.
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