We wanted to get to know Jeanne Grunert (NAIWE’s Branding & Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is personal branding?

Personal branding is the art and science of developing a brand presence online. It’s an intentional effort to position yourself as an expert in a specific niche area to help generate positive awareness for your work, talents, and services. Just like a company builds a brand so that its brand recognition acts as a sort of shorthand for their products and services, your personal brand becomes a shorthand for what clients can expect from you.

 

What are the components of personal branding?

Many people think of branding as just a logo, or a visual identity, or a logo and a tag line — the slogan a company uses along with the logo. But branding encompasses much more than that. It is not just the visual representation or the written slogan, but the interactions and delivery on the brand promise itself that encompass a full brand.

There are many components of a personal brand, but the very first step is to understand yourself as a brand. Who are you? What do you deliver? What makes your services or writing unique? Who do you sell it to?

From there, you can develop your own “brand statement” and a “tag line” that sum up your brand promise, along with the ideas you wish to convey that accurately represent YOU. A personal brand must be a strong, clear, and true representation of yourself and your services to be effective. (If you put on an act, it won’t stick — it won’t feel right to you or to your customers if you try to be something you’re not or build a personal brand around attributes you just don’t have. I made this mistake for years until I learned how to find my authentic self and build a brand around it.)

 

What are the benefits of building a personal brand?

There are many benefits of building a personal brand as a writer, editor, or service provider in our industry. Whether you publish fiction, nonfiction, ghostwrite for others, or write commercial copy, personal branding will help you to:

• Increased Visibility: Personal branding helps you stand out in a crowded marketplace, making it easier for people to notice and remember you, whether you’re a job seeker, entrepreneur, or professional.
• Career Advancement: A strong personal brand can enhance your career prospects by showcasing your expertise and unique qualities, leading to more opportunities and promotions.
• Trust and Credibility: Building a consistent personal brand builds trust and credibility with your audience, as they come to rely on your expertise and authenticity.
• Networking Opportunities: A strong personal brand can attract like-minded individuals and open doors to valuable networking opportunities, enabling you to connect with influential people in your industry.
• Monetization Potential: A well-established personal brand can lead to various income streams, such as speaking engagements, book deals, sponsorships, and consulting, turning your expertise into a profitable venture.

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Jeanne Grunert will lead Part 2 of the workshop. In Part 2, participants will be encouraged to review their results from Part 1 and identify their own unique personal branding “calling cards”. Then, through various exercises, participants will develop their personal brand profile and leave the workshop with several ideas on how they can share their personal brand profile.

You can join in this conversation on November 9, at 2:00 pm eastern, when NAIWE will host a discussion on branding your freelance business. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Jeanne Grunert is the president and founder of Seven Oaks Consulting, a business-to-business content marketing agency. She is an award-winning writer and direct marketing expert with over 30 years of writing, marketing, and business experience. Prior to founding Seven Oaks Consulting, Jeanne led marketing for divisions of McGraw-Hill Education, Teachers College Columbia University, The College Board, and retail, publishing, and financial service companies in the New York City area. Known worldwide for her exceptional leadership and communication skills, Jeanne works seamlessly across cultural and corporate barriers to achieve outstanding results. She holds an M.A. in writing and an M.S. in direct and digital marketing (awarded with distinction) from New York University, as well as certifications in social media marketing, content marketing, adult education, and personal branding. Originally from the New York City area, Jeanne currently resides with her husband, John, and many pets on a 17-acre farm in rural Virginia. When not leading marketing teams through her work at Seven Oaks Consulting, she enjoys gardening, reading, cooking, and writing mystery novels.

We wanted to get to know Suzanne Sherman (NAIWE’s Memoir Coach Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

How is writing a memoir different than writing a fiction work?

Memoir is interested in the power of the personal. Memoir is a genre known also by the name creative nonfiction. Memoir is nonfiction; it is not fiction. Memoir does, however, share some of narrative tools fiction uses, such as the inclusion of both scene and narrative, the use of character development, plot that drives the story, and narrative arc (the protagonist, or author’s, growth journey from start to finish). Memoir is not autobiography. Autobiography is a story OF a life. Memoir is a story FROM a life, usually one with relatable aspects readers can learn from. Memoir has a theme, usually a focused topic or time period, such as overcoming an addiction (Drinking: A Love Story by Carolyn Knapp), coming to terms with the death of a loved one (Wild by Cheryl Strayed), carrying a child with Down’s Syndrome while in graduate school at Harvard (Expecting Adam by Martha Beck). Writing memoir is different from writing fiction in part because authors are drawing on their experience and animating that core truth with believable characters in unfolding scenes that move the story from beginning to end.

 

Does an author need permission to write about those who may have caused harm to the author?

Memoirists are not required to receive verbal or written permission by anyone mentioned or even featured in a book. In this webinar, Methods for Managing Exposure of Self and Others in Memoir, I will discuss this important detail, sharing information supplied by an attorney who specializes in self-publishing. Authors can choose one of several options if they are concerned about revealing someone’s identity in their book.

 

Why do some authors of memoirs use pen names?

Using a pen name is one of the ways authors sometimes publish to avoid revealing their identity if they are concerned about that, for personal or professional reasons. There can be relief for some in knowing their identity isn’t known when their book is published. There can, however, be drawbacks with this too. In the webinar, I’ll discuss the pros and cons of using a pen name.

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Different from fiction, memoir can often lead a writer into some emotionally challenging territory. Writers often have to spend time exploring material that is essential for their book but is uncomfortable to dive into deeply to craft scenes and write an engaging narrative that includes what’s needed.

How do successful memoir authors do it? Jeannette Walls (The Glass Castle), Caroline Knapp (Drinking: A Love Story), and Vince Granata (Everything Is Fine) are just a few writers who have published critically acclaimed memoirs with emotionally challenging material in recent years. Cheryl Strayed (Wild) and Elizabeth Gilbert (Eat, Pray, Love) wrote bestselling memoirs that showcased their vulnerabilities without shame.

Suzanne Sherman will give you helpful tips and tested methods for navigating the emotional territory that can come with writing memoir so you can successfully include what is essential if you want to write a memoir. She will address self-exposure and the exposure of others and show ways other authors work with it. Suzanne will provide information about relevant legalities and discuss the pros and cons of pen names.

Take advantage of this unique opportunity to benefit your writing.

You can join in this conversation on November 14, at 2:00 pm eastern, when NAIWE will host a discussion on feeling vulnerable in writing your memoir. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Suzanne Sherman is an author, book and magazine editor, and writing and publishing coach and consultant. She specializes in memoir and nonfiction and offers a weekly memoir writing class on Zoom. Her latest book is Girlhood in America: Personal Stories 1910–2010.

We wanted to get to know MJ Courchesne (NAIWE’s Copyright & Permissions Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

How can one identify when content is AI generated?

This is still difficult to do. The best practices I have seen so far include running a manuscript (or content) through plagiarism software like ithenticate.com or other such tools. Other than that, a well-read human or editor is likely to catch non-sensical statements and grammatical errors that don’t make sense. I’m sure the proper technology will be developed to make this easier.

 

Are AI and authors, and AI and editors competing for the same jobs?

I would say not. From what I have learned, authors and editors are generally using AI for ideation and some initial work. With that said, at the moment AI is not wholly replacing anyone.

 

We hear about all the negative news around AI and the publishing industry. Is there any positive news to share?

Of course. Publishers are looking at ways to make sure that the author’s voice comes through, and that it is a human author. Importantly, the US Copyright Office has posted guidance that AI-generated materials cannot be copyrighted. As the human requirement is necessary for copyright, publishers are seeking ways to ensure they are not publishing wholly-AI generated materials. I do not see the industry becoming wholly AI very soon.

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Join us for this round-up of current issues surrounding artificial intelligence (AI) and the world of creative content. We’ll review pending cases, as well as what the Copyright Office, publishers, creators, and some of the major associations representing creators and publishers have to say about generative AI. We’ll also explore some language you might see in contracts going forward and review some tips, tricks, and tools that may serve you as we move into a future where AI-generated content becomes more ubiquitous.

You can join in this conversation on September 26, at 7:00 pm eastern, when NAIWE will host a discussion on artificial intelligence and author works. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Mary Jo (“MJ”) Courchesne is the owner and principal consultant of Gryphon Publishing Consulting. A publishing veteran with more than 20 years of experience in trade, academic, and direct-response publishing, she has spent nearly two decades specializing in licensing, subsidiary rights, and permissions. MJ is a frequent and polished presenter on licensing and copyright, instructing future publishing professionals in the George Washington University’s Masters in Publishing program for the last 16 years. She currently serves on the Board of Experts for the National Association of Independent Writers and Editors, serves on the Advocacy Committee for the Independent Book Publishers Association, and holds memberships with the Book Industry Study Group and the Society of Children’s Books Writers and Illustrators.

We wanted to get to know Amy Waters Yarsinske (NAIWE’s Nonfiction Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Do you interview people for your nonfiction projects?

Yes, I’ve done hundreds of interviews (often 100+ on a single project with a significant research and investigative requirement), which I am quite sure are well into the thousands over my 35+ year career.

 

How do you manage controversial topics, or perhaps topics you disagree with?

It is not whether I concur or not with the subject matter but present it fairly and pointedly for the reader; I am not baited into controversy and believe it unprofessional to make something personal. Narrative nonfiction provides ample opportunity to parse controversial subjects. Investigative subject matter is a good example where getting into the controversies can be enlightening for the writer and the reader. Stories should be told honestly and with all the bark on. I don’t shy from that aspect of my writing, and readers and reviewers respect that by and large.

 

Do you come up with the ideas/topics for your manuscripts?

Yes, I do pick the subject matter for my books. The best work comes from what you know and what drives your interest.

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This webinar starts with a short introduction from NAIWE nonfiction expert Amy Waters Yarsinske followed by a time for attendees to ask Amy whatever you wanted to know about the multifaceted aspects of writing nonfiction and being successfully published.

You can join in this conversation on August 24, at 2:00 pm eastern, when NAIWE will host a discussion on refining your public speaking skills. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Amy Waters Yarsinske is the author of several best-selling, award-winning nonfiction books, published regionally, nationally, and internationally. Amy’s proposal technique was featured in literary agent/author Peter Rubie’s Telling the Story: How to Write and Sell Narrative Nonfiction; she also did a National Press Club panel with Rubie during the No One Left Behind press tour. She has been a regular contributor with international, national, and regional media, to include continued guest spots on national radio. An American in the Basement: The Betrayal of Captain Scott Speicher and the Cover-up of His Death won the Next Generation Indie Book Award for General Non-fiction in 2014, and No One Left Behind: The Lt. Comdr. Michael Scott Speicher Story earned her literary awards, an incredible press tour, and national/international recognition. With over 30 years in the publishing industry, Amy has published over 85 nonfiction books, most of them spotlighting current affairs, the military, history and the environment with a few biographies and corporate histories interspersed. Amy graduated from Randolph-Macon Woman’s College in Lynchburg, Virginia, where she earned her bachelor of arts in English and economics and the University of Virginia School of Architecture, where she earned her Master of Planning and was a DuPont Fellow and Lawn/Range resident.

We wanted to get to know Ruth Thaler-Carter (NAIWE’s Networking Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

How do you know if you have info worth sharing?

When people ask for your advice or “Like” the comments you make in social media groups, compliment your work, or ask you to speak. Maybe also when you have something that feels worth saying that you aren’t seeing in a given community or group.

 

Many freelancers are introverts. What would you recommend they do to develop their speaking abilities?

Practice with friends, refine with online/Zoom presentations, create outlines and speaking points, have a friend in the audience for making eye contact and feeling connected, and join a Toastmasters group.

 

Please define a public speaking persona.

Upbeat, accessible, engaging, friendly, informal.

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Whether you’re a writer, editor, proofreader, indexer, or other communications professional, you may have information worth sharing with colleagues (and maybe even clients). You’ve developed experience, knowledge, and a strong skill set in your editorial niche; on a certain topic, profession, or industry; and perhaps as a businessperson as well. It might be time to consider adding to that skill set by becoming a public speaker or presenter of conference speeches, workshops, or classes. This webinar will provide tips on why and how to develop a public speaking persona and service.

You can join in this conversation on July 18, at 7:00 pm eastern, when NAIWE will host a discussion on refining your public speaking skills. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Ruth Thaler-Carter has been a full-time freelance writer, editor, proofreader, desktop publisher, and speaker for more than 30 years. She has been published locally, regionally, nationally, and internationally in, and does writing, editing, and proofreading for, publications, associations, nonprofits, websites, service firms, independent authors, and businesses. She sold her first freelance articles when she was still in high school. Often called the Queen of Networking, Ruth is active in about a dozen professional associations, serving as a newsletter editor, webmaster, publication author, speaker/presenter, blogger, program host or planner, and chapter leader. In 2006, Ruth launched the Communication Central Be a Better Freelancer annual conference, now cohosted with NAIWE — to help aspiring and established freelancers find greater success. Ruth is also owner and editor-in-chief of the An American Editor blog and owner of the A Flair for Writing publishing business. Her honors include member of her high school alumni hall of fame, in part for her publishing work and networking services; Writers and Books Big Pencil Award for teaching adults and contributions to the literary community; EFfie awards for writing, editing and newsletters; an APEX award for feature writing; the Philip M. Stern Award of Washington (DC) Independent Writers for service to freelancers; and IABC/DC Communicator of the Year and Silver Quills for magazine writing and newsletters.

We wanted to get to know Laura Pennington Briggs (NAIWE’s Business of Writing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Why spend our valuable time on marketing in the good times?

Too many freelancers live in feast-or-famine mode. They wrap up a big project or series of jobs and realize they have nothing on the books. This causes unnecessary stress. There are marketing tasks you can do that take very little energy and time, and they will keep your name out there to help prevent the feast-or-famine mode so you’re not continually starting from scratch.

 

Do you have a unique suggestion of a marketing tip?

Never underestimate the power of past clients. Sometimes people forget their good experience with us or forget our names and just need a good reminder we’re out there. I always start by reaching out to past clients when I need to drum up business quickly.

 

What macros do you have set up to make marketing easier and more efficient?

I use template pitches with links to my work focused on each aspect of my business. For example, I have separate digital marketing, project management, editing, and content writing pitches and work links to make it easy to send what I need when I need it.

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Marketing is often overwhelming and ignored by freelancers until they finish a big project or lose a client and realize they have nothing lined up. In this webinar, freelancers will learn the importance of the statement “always be marketing” and how to make it an easy, consistent lift for your freelance brand. Discover how to find your highest-value marketing activities, schedule them, and consistently build a warm pipeline of work.

You can join in this conversation on June 22, at 2:00 pm eastern, when NAIWE will host a discussion on effective marketing practices. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Laura Pennington Briggs is the founder and CEO of the Freelance Coach. A two-time TEDx speaker on how freelancing is changing the economy and the host of the weekly Advanced Freelancing podcast, Laura has helped over 15,000 freelancers start and scale their business. She’s an expert on systems, project and client management, marketing a solopreneur business, delegating to team members, retainers, and developing multiple income streams for writers of all stripes. Laura is the author of five books, including the Six Figure Freelancer and How to Start Your Own Freelance Writing Business. She’s also the founder of Operation Freelance, a national nonprofit providing free entrepreneurship training to military spouses worldwide.