We wanted to get to know Ruth Thaler-Carter (NAIWE’s Networking Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What benefit of online networking can we count on in our businesses?

Online networking can create visibility that leads to new clients and projects that we can count on to sustain and grow our businesses, along with connections with colleagues who can provide advice, referrals, and shoulders to lean on.

How do we go about linking online platforms for networking purposes?

We can post versions of the same message or news to various platforms to expand the reach and impact of every networking effort and professional achievement.

Can we over-network?

When you’re spending more time on networking than on working, and not seeing any benefits from those networking efforts, you might be over-networking. When networking feels like a demanding chore rather than an enjoyable activity, you’ve probably been doing too much.

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You can join in this conversation on September 27, at 7:00 pm eastern, when NAIWE will host a discussion on using online networking and more. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

We wanted to get to know MJ Courchesne (NAIWE’s Copyright & Permissions Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Is shared copyright new to authors?

No. Copyright sits with the creator (or creators) at the time that a work is placed in a fixed format (written down on paper, typed on a computer, painted on a surface, and so on). If there are two or more authors for a work, they share the copyright equally. Similarly (but not the same), a compiled work or anthology might have dozens of contributors, and each of those pieces may have unique copyright holders.

How often is copyright law updated?

Updates are always under consideration, but the most recent update to copyright law occurred in December 2020 with the passing of the Copyright Alternative in Small-Claims Enforcement Act (CASE Act).

When was the Copyright Claims Board established, and how many members sit on the board?

The CCB was established under an act of Congress in December 2020 and just started to take cases under consideration this June (2022). It is a tribunal made up of three Copyright Office Officers (copyright lawyers) who will hear cases.

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You can join in this conversation on August 24, at 7:00 pm eastern, when NAIWE will host a discussion on using the Copyright Claims Board, shared copyrights, and more. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

We wanted to get to know Suzanne Lynn Cheesman (NAIWE’s Media Interviews Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

When the writing of a book is complete, should the author focus immediately change to marketing?

We recommend that authors begin thinking about their marketing strategy around eight months before they actually plan to release it to the public. Having a loyal following ahead of the release is crucial to kicking off a book launch with momentum.

Why do you support video as the answer to getting a book out there?

Nothing shares the heart behind the book like an author talking about it in a raw and vulnerable manner on video. Since communication is 93% nonverbal, seeing the author’s emotions and facial expressions help us feel connected, which helps us find common ground. When authors can make someone see themselves in their story telling, they have just made the most powerful connection possible!

Is there any evidence to support that video is a secret weapon to selling more books?

There is an unlimited amount of information to support video marketing for businesses. An author trying to sell books is a business. Here are some places to see proof of the importance of adding video to an author’s marketing and business strategy. People will buy books and other goods from people they know, like and trust.

Ingram Spark Article shows that it’s a great way to get personal with your followers and make them feel more connected to you. “Videos make it easier to close the gap between social media followers and loyal readers.”

Forbes Article states that it improves SEO because it ranks high on social media news feeds and can improve your search engine optimization.

HubSpot Article says “There’s no strategy like video marketing for educating, generating leads and converting customers.”

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You can join in this conversation on August 10, at 7:00 pm eastern, when NAIWE will host a discussion on using video in marketing your books. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

Now is a great time to think about attending one or two conferences over the next 12 months.

In thinking about attending a conference, what would you like to get out of it? Is your overall goal networking or training on a particular software? Do you want to discuss pricing or working with others in the publishing industry?

Large conferences offer some great benefits, but so do small conferences. Small conferences may lend more to networking, as there are fewer attendees and making connections is a common goal of many of the attendees. I’ve noticed that I am more at ease at smaller conferences, and I meet more people and pass more business cards to others.

Webinars offer some of the same benefits as large and small conferences. If in-person events are too much of a challenge, financially, location, or otherwise, think about participating in some virtual events, such as NAIWE monthly webinars!

Some of the topics that will be covered in upcoming webinars include reputable sources for journalists, video marketing, copyright law, and marketing on Facebook!

And here are some names of people you may want to learn from: Suzanne Lynn Cheesman (NAIWE’s Media Interviews Expert), MJ Courchesne (NAIWE’s Copyright and Permissions Expert), Kristen Fischer (NAIWE’s Journalism Expert), and Ruth Thaler-Carter (NAIWE’s Networking Expert).

 

April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.

She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.

Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).

April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.

We wanted to get to know Kristen Fischer (NAIWE’s Journalism Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is classified as a legitimate source?

In this webinar, I’m going to talk about two types of sources: people and written sources. A legitimate source is usually someone who has been through a certain situation or is involved with it, or a professional from a legitimate institution. When it comes to written sources, that can include published research but also anything written on the internet. Separating legitimate sources from all the other sources out there is key. And it’s hard to define, because the outlet you’re writing for may have a list of sources that they will not consider legit.

Where should your research begin to find a legitimate source?

This depends on the story or type of writing you’re doing. In journalism, you want vetted sources—that can mean a certain official or a professional. But if you’re on the scene of the story it can mean verifying the person you’re interviewing has the credentials to make a comment.

How many sources are usually needed? Is one enough?

Again, this depends on your story. Most stories do best with at least two to three sources so you can either validate what one source is saying, bring up related sources, or have the sources oppose to therefore give a more objective view and show multiple sides of an issue.

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We live in the age of “misinformation” so it’s vital for journalists to use reputable sources. How can you sift through the information and research on the internet and find legitimate sources? How can you pinpoint sources for interviews and ensure they are legitimate? This webinar will take a deep dive with tips to help you ensure that your research and interview sources are solid.

You can join in this conversation on July 25, at 2:00 pm eastern, when NAIWE will host a discussion on finding and vetting legitimate sources. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

We wanted to get to know Stephen Colwell (NAIWE’s Branding and Marketing Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

How do successful professionals juggle meetings and work?

Generally, there are two approaches I recommend. 1) Whenever possible, bundle calls within a specific time block. Schedule specific days, mornings, afternoons, or a combination. The key here is to allocate specific windows for calls and avoid interrupting your deep work sessions midstream. 2) When it comes to client-planning calls, consider one longer call weekly rather than multiple shorter calls. This can help open up your schedule to allow more time to focus on the important skilled work. Lastly, scheduling calls during your nonpeak performance hours will help you preserve your finite energy for the actual work you were hired to do.

Is there a best practice that small teams to big teams can apply to regain their focus?

Yes, work closely with your clients and teams to define a pre-set weekly schedule for your project planning calls, check-ins, or huddles. The goal is to define a consistent routine, a rhythm, and a cadence. This removes the scheduling back and forth, reduces noise, and helps everyone block-out the time needed to focus on real work. Also, reduce the use of messaging tools wherever possible. It’s very easy to rattle off instant messages (IMs) on a whim. Resist. Ask: does it really need an answer now, or can it wait until our next huddle or planning call. The daily barrage of IMs is a productivity killer. Reducing the noise requires more effective planning upfront to reduce the need for additional ad hoc requests and meetings throughout the week.

How does this apply to freelancers that run their business while wearing all of the hats?

I encourage freelancers to be assertive, avoid chaos, and work closely with their clients to work out a schedule that protects their key focus time. Everyone works differently. Getting this right requires working with clients who get it, who demonstrate the good faith commitment to finding a balance that works for both the employer and the freelancer. A strong project manager will find this balance.

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Far too many creative professionals are struggling with a relentless din of meetings and interruptions that too often get in the way of the strategic work they were hired to do. During this webinar, we’ll walk through a simple set of practices and routines even the smallest teams can use to improve focus without all the disruption and confusion. If you work in a team environment where strong coordination and collaboration is vital to your success, this workshop was designed for you.

You can join in this conversation on May 25, at 2:00 pm eastern, when NAIWE will host a discussion on working with and managing teams. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

We wanted to get to know Laura Pennington Briggs (NAIWE’s Business of Writing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

How is a freelancing business different than other businesses?

A freelance business requires you to sit in the role of vice president of every department as well as CEO and chief service provider. This can be a challenge for many entrepreneurs.

What do clients look for in a freelance business?

Clients want someone who is creative, organized, an excellent communicator, and someone talented in their field.

What do freelancers look for in potential clients?

Freelancers want clients who are easy and enjoyable to work with, treat them with respect, and provide interesting projects.

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You’re not just a freelancer, you’re a CEO. Discover how to systematize, protect, and run your business like a pro. Get streamlined and attract the right kinds of clients by treating your writing like a business. Discover top tips for protecting boundaries, preventing scope creep, organizing your communication, and working effectively with clients.

You can join in this conversation on April 19, at 2:00 pm eastern, when NAIWE will host a discussion on the managing and running your business. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

We wanted to get to know Marcia Rosen (NAIWE’s Public Relations and Book Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Is there one genre that’s more popular in audiobook?

I think all genres have become popular as audiobooks but in particular mysteries, romance, and nonfiction. As in books you can hold in your hand, readers go to the kind of books that have always appealed to them.

Was there a single event that led to the audiobook growth?

The pandemic had a big impact. Many bookstores stopped doing book signing events, book conferences were cancelled, and audiobooks gave readers and authors new options. The fun of audiobooks is they can be listened to anywhere and on so many devices these days.

Can any book be made into an audiobook?

Almost any book can. Of course, coffee table books and others perhaps academic with lots of graphs, etc. would not work. The market is huge and growing.

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The audiobook market is one of the fastest growing segments of the publishing industry. According to the Audio Publishers Association, it grew an estimated 24.5% from 2017 to 2018. This included self-published authors and small publishers who access numerous marketing actions and opportunities to create an awareness and enhance sales. And think of the millions of people who drive to and from work each day; many listen to audiobooks. They are just one audience since people can listen anywhere, anytime.

You can join in this conversation on March 22, at 2:00 pm eastern, when NAIWE will host a discussion on the audiobook market. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

We wanted to get to know Kajli Prince (NAIWE’s Tax Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

Why does it seem like tax season is open earlier this year?

The tax season is likely starting early so the IRS can start dealing with the processing of tax returns of taxpayers who received the third stimulus payment, or those of taxpayers who received the advanced child tax credit. These monies are NOT taxed, but the IRS has to check all the amounts reported on each return before it can be processed. This added step accounted for the reason why a lot of taxpayer 2020 returns were processed late due discrepancies in the reporting of the first and second stimulus payments.

Why has the tax filing deadline changed from April 15th?

The filing deadline is April 18, 2022, (for most taxpayers) because of the Emancipation Day holiday in the District of Columbia for everyone except taxpayers who live in Maine or Massachusetts. Taxpayers in Maine or Massachusetts have until April 19, 2022, to file their returns due to the Patriot Day holiday in those states. Taxpayers requesting an extension will have until Monday, October 17, 2022, to file.

What will delay the tax refund?

There are certain credits that may delay a taxpayer’s return from being processed. These include the child tax credit or, more likely, the additional child tax credit. The earned income credit is also notorious for delaying the processing of a taxpayer’s return. And, referring back to the first question, if you received any stimulus payment, not accurately reporting the amount received will likely delay the tax refund (assuming the taxpayer is due a refund).

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As if taxes are not confusing enough as it is. Since COVID, however, Kajli Prince has found that his clients are more confused than ever about what to expect at tax time. In this webinar, Prince will share some of the most frequently asked questions that he has been asked over the past two years (since COVID came to visit). In past webinars, he has been keen on sticking to small business matters. However, for this year’s webinar, he plans to discuss issues like (advanced) child tax credit payments, stimulus payments, as well as how to avoid paying a tax penalty on “coronavirus-related” retirement distributions.

You can join in this conversation on February 24, at 7:00 pm eastern, when NAIWE will host a discussion on taxes, credits, and stimulus payments. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

We wanted to get to know Jake Poinier (NAIWE’s Freelance Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

What is it about referrals that make them so powerful?

They offer plenty of advantages, but the first one that comes to mind is that you’re getting a warm lead, so there’s less convincing and selling involved to secure a project. If you are getting a referral from one of your loyal clients, it will likely be a decent match, which means that they’ll be easy to work with and possibly less price sensitive. Finally, once you achieve a steady stream of referrals, it reduces your overall marketing needs — it’s like having a virtual sales force.

Is it true that referrals are free?

That depends on the circumstance. Most people who refer business to me do it as a professional courtesy. In return, I always write them a thank-you note, let them know how the project went, and might offer to buy them lunch. (Ideally, I will hook them up with a referral in the other direction.) Sometimes a referring source may request a fee, which is fine if the math pencils out. But make sure the parameters are clear: Is this a one-time fee or a fee for every project going forward?

When is the preferred time to ask for referrals?

There’s no bad time! You can introduce the topic the first time you talk with someone, along the lines of mentioning that you’re a referral-based business. If a project is going well, you can mention referrals during the process or when it’s successfully completed. Note that all of this comes with a caveat: You don’t want to come across as pushy or desperate. Your approach should be something like: “Do any of your peers in XYZ industry have similar needs that would benefit from my services?” The answer might not be an immediate yes, and if it’s not, you’ve planted the seed.

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Ask any experienced freelancer, and they’ll tell you that referrals offer the most powerful way to build and diversify your business. In this session, we’ll discuss how you can create a system that increases your volume of high-quality word-of-mouth projects. Topics include the hidden benefits of referrals; when, where, and how to ask for them; and the key steps to take that will keep them flowing.

You can join in this conversation on January 26, at 2:00 pm eastern, when NAIWE will host a discussion on benefitting from referrals. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!