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Blog

Brian Schwartz, The Self-Publishing Expert

July 9, 2021 Post a comment

We wanted to get to know Brian Schwartz (NAIWE’s Self-Publishing Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

What makes a good review?

A good review helps target the book for the right reader while steering the wrong reader away. I often tell authors “The way you get a good review is by putting your book in the hands of the right reader. Bad reviews are the result of putting it into the hands of the wrong reader.” If your reviewer is open to advice, provide them with keywords you know others are likely to use in a search since reviews are also indexed by search engines. An ideal review is 1–2 paragraphs and mentions the main reason why they read the book and what they got out of it. People are skeptical that a review is legit when the review is only 1–2 sentences.

Can a book ever have too many reviews?

Never! Caste: The Origins of Our Discontents has over 31,000 ratings on Amazon with an average of 4.8/5 stars.

Can you sensor or pick and choose reviews?

No, and you should never engage with a reviewer. In one instance, I did reach out to a 1-star reviewer and offered to compensate her for her time because the author was distraught. Some companies who sell products on Amazon may offer a bad reviewer a full refund if they are willing to take down their review. But this is not advisable. I regret doing it myself as it tarnishes the integrity of the entire system and you are setting yourself up for scammers who just want free products. The truth is that the more people you ask, the more likely you will get a bad review. But a few bad reviews can raise the legitimacy of the others and if the bad review steers the wrong reader away from your book, then it’s actually done you (and the reader) a service. I tell authors that for every one bad review, they should try to offset it with two positive ones.
——————

What’s the one thing you can do each day to grow your sales? Ask for a review. In this webinar, Brian will empower you to build the essential foundation behind any successful book: a strategy to continually ask for reviews. Before you spend a dime on advertising, your book must have reviews. While Amazon reviews get all the attention, there are many other ways you can leverage reviews elsewhere.

Key takeaways you can expect from attending this webinar:
• The indicators that Amazon uses to remove reviews
• The importance of “vanilla urls” when pointing to Amazon
• The 3 key elements of an effective review
• Using Amazon reviews in your marketing materials
• How many reviews you need
• When a bad review can be good
• How to avoid getting banned by Goodreads
• What a successful reviewer outreach, tracking & follow-up system looks like
• How to find over 100 potential reviewers in your own network.

After helping hundreds of authors over the past 10+ years, Brian has seen firsthand what works and what doesn’t. How do you get a good review for your book? You put your book in the hands of the right reader. Amazon.com began with a single line of code. Similarly, the success of any title began with a single review.

You can join in this conversation on July 28, at 6:30 pm eastern, when NAIWE will host a discussion on book reviews. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Marketing, Writing

Education: Business to Freelancer

July 2, 2021 Post a comment

As a recent graduate with a bachelor’s degree in English, I knew I wanted to work with words. I thought about becoming a teacher or working for a newspaper, but neither of those ideas panned out.

A few months later, I learned about a local university that was offering certificates in book publishing, editing, and e-books. I applied and was accepted into the program, and over the next few years, I completed the certificates in book publishing and editing and was one class away from completing the certificate in e-books and the university sold the program to another university.

By this time, I had a job as an assistant to a group of prosecutors who offered trainings across the country. I was the editor for the training materials and the organizer of the conferences. I also had begun my freelance business, offering editing and proofreading services—my first client being a guest speaker from one of my university classes.

Across the street from my office was a company that offered a certificate in professional editing. I applied, was accepted, and took the appropriate classes to complete this certificate. But while completing this certificate, I took several courses in indexing. The courses piqued my interest, so I took two additional indexing courses and began offering indexing to my freelance clients.

By the time I had completed my third certificate, the university that had purchased the certificate program was now offering a degree in publishing; I applied to this degree program.

I left that job as an assistant and took a job located across the street from the university as an assistant editor for a magazine and association publications. A few months later, I began the degree program.

Upon completion of my master’s degree in publishing, my freelance business had grown and was taking much of my time, so I decided to quit my in-house job as a magazine editor and freelance full time—and I have never looked back.

In the years since, I have attended numerous conferences, joined numerous associations, and spoken at numerous events.  I found that education is key to the business, but continuous education is key not only to the business but also to the freelancer.

While I will never know everything about this amazing industry, I find myself enjoying different aspects of it even more than I did when I began my first certificate course at the young age of 21.

Having seen the importance of education, I have put a great emphasis on it within NAIWE. We offer a new webinar each month led by an expert within the publishing industry. And though the topic may not be directly related to the services you currently offer, the knowledge you gain may prove beneficial for your clients as you meet their needs.

 

April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.

She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader, and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.

Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).

April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.

Categories: News, Publishing

Days to Celebrate in July

June 25, 2021 Post a comment

July 12: National Simplicity Day. Henry David Thoreau was born on July 12, 1817. Thoreau was an advocate for living a life of simplicity. In our busy lifestyles, National Simplicity Day is the time to take a step back and begin to simplify our lives. One can start by decluttering and striving for balance.

July 15: National Give Something Away Day. In the United States, giving is on the rise. What can you give to your clients or to the publishing industry?

July 15: Get to Know Your Customers Day. When businesses get to know your customers, you also get to know more about your need to grow. Reach out to your patrons and get to know them better.

July 17. World Emoji Day. Emojis are images that express, similar to emoticons (emotions + icons) that are produced from an arrangement of keyboard characters.

July 17: Toss Away the “Could Haves” and “Should Haves” Day. Created by author and motivational speaker Martha J. Ross-Rodgers, this day is intended for all to let go of the past and live for the present. Make a list of your business regrets and then throw it away and live for today.

July 21: National Be Someone Day. What can be done in 10 seconds? Spend 10 seconds to make a business commitment such as pursuing professional development.

July 26: National All or Nothing Day. Throw caution in the wind and go for broke. What is one business challenge that you would like to overcome?

July 30: National System Administrator Appreciation Day. Show appreciation to your IT professional.

Categories: National Days

Member Benefit: Member’s Library

June 18, 2021 Post a comment

The Member’s Library provides articles written by current and former members of our Board of Experts on many industry-related topics to help your business grow faster than ever before. Topics include

  • What to charge
  • Why you need a marketing plan
  • Power proofreading
  • Low-cost marketing ideas that can build your business
  • How to work with editors
  • Why you may want to work with a business coach
  • And many more!

Visit the NAIWE website to see all of the member benefits.

Categories: Member Benefits

Tamian Wood, The Book Cover Expert

June 11, 2021 Post a comment

We wanted to get to know Tamian Wood (NAIWE’s Book Cover Expert) better, so last month we sat down with her. Here is what she shared with us.

 

What is color psychology, and is this just for book covers?

Color psychology is the study of hues and shades as a determinant of human behavior. It is not just for book covers. Color psychology is regularly used in all kinds of marketing applications, such as product packaging, corporate branding, television commercials, automotive design, in the clothing industry, interior design, furniture design, just to name a few.

 

How are cultural responses determined?

Cultural responses are set upon us by our cultural environment. If your parents, siblings, neighbors, friends believe that a certain color is representative of XXX, then you will likely have the same reaction to that color stimulus. For example, a Western cultural response to mourning is to wear black or dark somber colors.

 

How can color affect our brain?

A human’s occipital lobe is mostly associated with color visualization. The colors green and blue, which are the most common colors in nature, can provide healing to a stressed-out mind. Thus the color blue is widely used in mental therapy to reduce stress and reduce the rate of suicide. Japan has gone as far as painting the train station walls with the color blue and found it has helped to reduce suicide in public spaces by 75%.

——————

Have you ever wondered what makes a person pick one product over another? Many times, it’s the result of good design. In this webinar you’ll learn a bit about the basics of color psychology, including cultural responses and the language of color.

We’ll also explore the transformative magic of typography and how you can use it, in varying ways, to change the message of your words. I’m not talking about reading the words themselves, but rather reading the mood of your font choice. And last, we’ll take a dive into tracking, kerning, and leading. OH MY!

You can join in this conversation on June 21, at 2 pm eastern, when NAIWE will host a discussion on typography. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Marketing

Intertwining Processes

June 4, 2021 Post a comment

Many writers and people not directly in the publishing process do not know where copyediting fits in the process. Furthermore, many people don’t know the difference between copyediting and proofreading. The simplest answer is that copyediting is the last set of eyes before the manuscript is turned into a book, and proofreading is the last set of eyes before the book is published.

Whether you are a writer, editor, designer, proofreader, or another professional, where does your process for your specific service that you offer fit in this larger publishing process?

Categories: Publishing

Days to Celebrate in June

May 28, 2021 Post a comment

June 1: National Say Something Nice Day. Make the day pleasant for someone today by saying something nice.

June 2: National Leave the Office Early Day. This day is an incentive to many who often work more than 40 hours each week.

June 3. National Repeat Day. Take this opportunity to repeat something you needed or wanted to do again.

June 6: National Higher Education Day. Spend a moment educating or inspiring others who are interested in pursuing a similar career.

June 10: National Ballpoint Pen Day. Write a client a note today with a ballpoint pen to commemorate the patent filing on June 10, 1943.

June 11: National Making Life Beautiful Day. Celebrate those who make life beautiful through their words.

June 13: National Random Acts of Light Day. Bring light to a colleague by sharing some encouraging words.

June 21: National Selfie Day. Take some selfies that show you are balancing work-life activities.

June 30: Social Media Day. Post on all of your social media accounts today, letting potential clients know you are available for hire.

Categories: National Days

Member Benefit: Book Reviews

May 21, 2021 Post a comment

You may mail an autographed copy of your published book to NAIWE headquarters to be read and reviewed by NAIWE staff. The review will be posted on NAIWE’s blog, as well as on NAIWE’s social media’s sites. Then, the book will be added to the Book Promotions pile for a new member to read and post a review!

Visit the NAIWE website to see all of the member benefits.

Categories: Member Benefits

Ruth Thaler-Carter, The Networking Expert

May 14, 2021 Post a comment

We wanted to get to know Ruth Thaler-Carter (NAIWE’s Networking Expert) better, so last month we sat down with her. Here is what she shared with us.

 

What do new and existing writing businesses have in common?

New and existing writing businesses probably share a common goal: for the owner’s words, thoughts, and perspectives to find an audience and outlet. Their owners might be at different stages of creativity, visibility, or success, but every writer wants—even needs—to be seen and heard.

 

Please explain why all writing is not business material.

A lot of writing isn’t oriented to business use, starting with poetry, fiction, plays, and memoir, even though a writing business can be about getting non-business material out into the world. Where the concept of a “business” comes into play is in applying business-like principles to getting the work done, finding agents and outlets for the work, responding to editing and proofreading input, getting paid, and related details.

 

Do audiences and readers carry the same weight in writing businesses?

Readers are audiences! Whether someone is writing a novel or a press release, a poem or a white paper, a play or a case study, a how-to book or a personal blog post, we all want what we write to be seen and appreciated. Clients might be more demanding than readers, but every audience or reader matters. We want everyone who sees our writing to understand it, respond to it positively by publishing reviews or acting on it somehow, recommending it to others, and reading or buying the next piece we write.

——————

Starting a writing business is exciting and challenging. Writing is a creative act. Having a writing business is a practical process. Get some practical, effective tips from a long-time, award-winning freelance writer/editor in this session. Learn about types of writing that can be the basis of a business; getting experience; finding outlets, audiences, readers and clients; avoiding scams; and more. Whether you want to write and publish books or articles, fiction or nonfiction, this session will get your writing business off to a strong start (and enhance an existing one).

You can join in this conversation on May 20, at 7 pm eastern, when NAIWE will host a discussion on giving your writing business a strong start. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

Transitional Writing

May 7, 2021 Post a comment

In fiction writing, writers create the plot, develop the characters, design the storyline, and construct each scene. Writers have stories they want to share, but at least in the first few drafts, the writers are writing for themselves.

As several of our experts have shared in their webinars, the transition comes when the draft is no longer written for the writer, but is being revised for the reader.

And this is where the editor comes in and begins working with the writer. Perhaps the editor comes on the scene before the writer has made the transition of writing for self to writing for the reader, but whether the editor comes on the scene before or after this transfer has taken place, this shift should occur for the manuscript to become a successful book.

In addition to the editor helping the book (and the author) in this transition, the editor corrects logic and grammar in the manuscript. And then finally, the editor is wrapping up the drafting process, finalizing the manuscript for its entrance into the world.

Categories: Writing

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Days to Celebrate in August

July 25, 2025

Member Benefit: Discount on Geoff Hart’s Effective Onscreen Editing

July 11, 2025

Days to Celebrate in July

June 27, 2025

NAIWE.org! The New NAIWE Website Is Live!

June 20, 2025

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