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We wanted to get to know Suzanne Lynn Cheesman (NAIWE’s Media Interviews Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

When the writing of a book is complete, should the author focus immediately change to marketing?

We recommend that authors begin thinking about their marketing strategy around eight months before they actually plan to release it to the public. Having a loyal following ahead of the release is crucial to kicking off a book launch with momentum.

Why do you support video as the answer to getting a book out there?

Nothing shares the heart behind the book like an author talking about it in a raw and vulnerable manner on video. Since communication is 93% nonverbal, seeing the author’s emotions and facial expressions help us feel connected, which helps us find common ground. When authors can make someone see themselves in their story telling, they have just made the most powerful connection possible!

Is there any evidence to support that video is a secret weapon to selling more books?

There is an unlimited amount of information to support video marketing for businesses. An author trying to sell books is a business. Here are some places to see proof of the importance of adding video to an author’s marketing and business strategy. People will buy books and other goods from people they know, like and trust.

Ingram Spark Article shows that it’s a great way to get personal with your followers and make them feel more connected to you. “Videos make it easier to close the gap between social media followers and loyal readers.”

Forbes Article states that it improves SEO because it ranks high on social media news feeds and can improve your search engine optimization.

HubSpot Article says “There’s no strategy like video marketing for educating, generating leads and converting customers.”

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You can join in this conversation on August 10, at 7:00 pm eastern, when NAIWE will host a discussion on using video in marketing your books. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

Now is a great time to think about attending one or two conferences over the next 12 months.

In thinking about attending a conference, what would you like to get out of it? Is your overall goal networking or training on a particular software? Do you want to discuss pricing or working with others in the publishing industry?

Large conferences offer some great benefits, but so do small conferences. Small conferences may lend more to networking, as there are fewer attendees and making connections is a common goal of many of the attendees. I’ve noticed that I am more at ease at smaller conferences, and I meet more people and pass more business cards to others.

Webinars offer some of the same benefits as large and small conferences. If in-person events are too much of a challenge, financially, location, or otherwise, think about participating in some virtual events, such as NAIWE monthly webinars!

Some of the topics that will be covered in upcoming webinars include reputable sources for journalists, video marketing, copyright law, and marketing on Facebook!

And here are some names of people you may want to learn from: Suzanne Lynn Cheesman (NAIWE’s Media Interviews Expert), MJ Courchesne (NAIWE’s Copyright and Permissions Expert), Kristen Fischer (NAIWE’s Journalism Expert), and Ruth Thaler-Carter (NAIWE’s Networking Expert).

April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.

She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.

Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).

April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.

We wanted to get to know Kristen Fischer (NAIWE’s Journalism Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is classified as a legitimate source?

In this webinar, I’m going to talk about two types of sources: people and written sources. A legitimate source is usually someone who has been through a certain situation or is involved with it, or a professional from a legitimate institution. When it comes to written sources, that can include published research but also anything written on the internet. Separating legitimate sources from all the other sources out there is key. And it’s hard to define, because the outlet you’re writing for may have a list of sources that they will not consider legit.

Where should your research begin to find a legitimate source?

This depends on the story or type of writing you’re doing. In journalism, you want vetted sources—that can mean a certain official or a professional. But if you’re on the scene of the story it can mean verifying the person you’re interviewing has the credentials to make a comment.

How many sources are usually needed? Is one enough?

Again, this depends on your story. Most stories do best with at least two to three sources so you can either validate what one source is saying, bring up related sources, or have the sources oppose to therefore give a more objective view and show multiple sides of an issue.

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We live in the age of “misinformation” so it’s vital for journalists to use reputable sources. How can you sift through the information and research on the internet and find legitimate sources? How can you pinpoint sources for interviews and ensure they are legitimate? This webinar will take a deep dive with tips to help you ensure that your research and interview sources are solid.

You can join in this conversation on July 25, at 2:00 pm eastern, when NAIWE will host a discussion on finding and vetting legitimate sources. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!