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We wanted to get to know MJ Courchesne (NAIWE’s Copyright & Permissions Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Is shared copyright new to authors?

No. Copyright sits with the creator (or creators) at the time that a work is placed in a fixed format (written down on paper, typed on a computer, painted on a surface, and so on). If there are two or more authors for a work, they share the copyright equally. Similarly (but not the same), a compiled work or anthology might have dozens of contributors, and each of those pieces may have unique copyright holders.

How often is copyright law updated?

Updates are always under consideration, but the most recent update to copyright law occurred in December 2020 with the passing of the Copyright Alternative in Small-Claims Enforcement Act (CASE Act).

When was the Copyright Claims Board established, and how many members sit on the board?

The CCB was established under an act of Congress in December 2020 and just started to take cases under consideration this June (2022). It is a tribunal made up of three Copyright Office Officers (copyright lawyers) who will hear cases.

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You can join in this conversation on August 24, at 7:00 pm eastern, when NAIWE will host a discussion on using the Copyright Claims Board, shared copyrights, and more. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

We wanted to get to know Suzanne Lynn Cheesman (NAIWE’s Media Interviews Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

When the writing of a book is complete, should the author focus immediately change to marketing?

We recommend that authors begin thinking about their marketing strategy around eight months before they actually plan to release it to the public. Having a loyal following ahead of the release is crucial to kicking off a book launch with momentum.

Why do you support video as the answer to getting a book out there?

Nothing shares the heart behind the book like an author talking about it in a raw and vulnerable manner on video. Since communication is 93% nonverbal, seeing the author’s emotions and facial expressions help us feel connected, which helps us find common ground. When authors can make someone see themselves in their story telling, they have just made the most powerful connection possible!

Is there any evidence to support that video is a secret weapon to selling more books?

There is an unlimited amount of information to support video marketing for businesses. An author trying to sell books is a business. Here are some places to see proof of the importance of adding video to an author’s marketing and business strategy. People will buy books and other goods from people they know, like and trust.

Ingram Spark Article shows that it’s a great way to get personal with your followers and make them feel more connected to you. “Videos make it easier to close the gap between social media followers and loyal readers.”

Forbes Article states that it improves SEO because it ranks high on social media news feeds and can improve your search engine optimization.

HubSpot Article says “There’s no strategy like video marketing for educating, generating leads and converting customers.”

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You can join in this conversation on August 10, at 7:00 pm eastern, when NAIWE will host a discussion on using video in marketing your books. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

Now is a great time to think about attending one or two conferences over the next 12 months.

In thinking about attending a conference, what would you like to get out of it? Is your overall goal networking or training on a particular software? Do you want to discuss pricing or working with others in the publishing industry?

Large conferences offer some great benefits, but so do small conferences. Small conferences may lend more to networking, as there are fewer attendees and making connections is a common goal of many of the attendees. I’ve noticed that I am more at ease at smaller conferences, and I meet more people and pass more business cards to others.

Webinars offer some of the same benefits as large and small conferences. If in-person events are too much of a challenge, financially, location, or otherwise, think about participating in some virtual events, such as NAIWE monthly webinars!

Some of the topics that will be covered in upcoming webinars include reputable sources for journalists, video marketing, copyright law, and marketing on Facebook!

And here are some names of people you may want to learn from: Suzanne Lynn Cheesman (NAIWE’s Media Interviews Expert), MJ Courchesne (NAIWE’s Copyright and Permissions Expert), Kristen Fischer (NAIWE’s Journalism Expert), and Ruth Thaler-Carter (NAIWE’s Networking Expert).

 

April Michelle Davis has been the executive director of the National Association of Independent Writers and Editors (NAIWE) since 2018. Prior to that, she was NAIWE’s Social Media Marketing Expert. NAIWE is an association that focuses on career building for writers, editors, and other professionals in the publishing industry by developing multiple streams of income; it helps its members market their products and services through social media, newsletters, and more.

She is also the coordinator for the Virginia chapter of the Editorial Freelancers Association, a lifetime member of the American Copy Editors Society, and a freelance editor, indexer, proofreader and author. April Michelle has taught courses through her own company, Editorial Inspirations, as well as for associations and colleges on topics such as editing, indexing, grammar, writing, and creating macros.

Her credentials include a master’s degree in publishing from George Washington University and a bachelor’s degree in English from Messiah College, as well as certificates in editing (University of Virginia), book publishing (University of Virginia), and professional editing (EEI Communications).

April Michelle has shared her insights about her career development by contributing quotes and vignettes to several books. She has presented sessions on various editorial topics to many groups, including the Virginia Writers Club, the Communication Central conference, Randolph-Macon College, the Christian PEN: Proofreaders and Editors Network, the EFA, Copyediting newsletter, RavenCon, and the Hanover Book Festival. In addition, April Michelle has published three books.