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Freelancer Favorites

December 6, 2021 1 Comment

Based on recent dialog in the NAIWE discussion group, publishing professionals use references (and many prefer to have them in hard copy, rather than digital). While some of our references may differ, depending on the services we offer, a lot of the references mentioned were the same no matter the services (or perhaps many of us offer several services).

With that in mind, here are some of the references mentioned that NAIWE members like to have:

  • The American Heritage Dictionary of the English Language, 5th edition. ISBN: 978-1328841698
  • The Associated Press Stylebook, 55th edition. ISBN: 978-1541647572
  • Bernstein, Theodore M. The Careful Writer: A Modern Guide to English Usage. ISBN: 978-0684826325
  • Butterfield, Jeremy. Fowler’s Dictionary of Modern English Usage, 4th edition. ISBN: 978-0199661350
  • The Chicago Manual of Style, 17th edition. ISBN: 978-0226287058
  • Dreyer, Benjamin. Dryer’s English: An Utterly Correct Guide to Clarity and Style. ISBN: 978-0812985719
  • Einsohn, Amy. The Copyeditor’s Handbook. ISBN: 978-0520306677
  • Garner, Bryan. Garner’s Modern English Usage, 4th edition. ISBN: 978-0190491482
  • Merriam-Webster’s Collegiate Dictionary, 11th edition. ISBN: 978-0877798095
  • Merriam-Webster’s Dictionary of English Usage. ISBN: 978-0877791324
  • MLA Handbook, 9th edition. ISBN: 978-1603293518
  • Strunk, William, and White, E.B. The Elements of Style, 4th edition. ISBN: 978-0205309023
  • Walsh, Bill. The Elephants of Style: A Trunkload of Tips on the Big Issues and Gray Areas of Contemporary American English. ISBN: 978-0071422680
  • Walsh, Bill. Yes, I Could Care Less. ISBN: 978-1250006639
  • Zinsser, William. On Writing Well: The Classic Guide to Writing Nonfiction. ISBN: 9780060891541

Software mentioned include

  • Adobe Acrobat
  • Adobe InDesign
  • Adobe Photoshop
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word

Categories: Grammar, News, Publishing, Writing

Aiming Higher

December 3, 2021 Post a comment

NAIWE’s executive director April Michelle Davis was one of the selected speakers at the Eleventh Annual Navigating Your Writing Life Symposium. The 2021 theme for this event was Your Writing Journey: Shooting for the Stars; true to the theme, April Michelle presented her value packed seminar Critiquing Your First Pages.

In her webinar, April Michelle emphasized the importance of the opening pages, or the first 1,000 words: sharing her self-realized four goals and 10 components that help writers become authors with published books.

This webinar is also representation of NAIWE’s mission to learn how other freelancers use their skills to create financial stability and how you can do it too!

You have access via NAIWE’s On-Demand Training to listen to April Michelle’s complete presentation as the live session of this seminar was limited to just 45 minutes. The cost for NAIWE members is only $10. And just $30 for non-members.

Categories: Events, Writing

Book Chat: Marcia Rosen

November 29, 2021 Post a comment

Today’s podcast episode is a Book Chat episode, where we get to know one of the books that has been published by a fellow NAIWE member.

Our guest today is Marcia Rosen.

Marcia Rosen (aka M. Glenda Rosen) is a marketing and public relations advisor for authors and a senior team member creating out-of-the-box strategies for a marketing/advertising agency and client projects. She was owner and founder of a business/marketing and public relations agency and consulting firm in New York City; The Hamptons; and Albuquerque, New Mexico, where the company served as advisors to a wide range of national, regional, and local clientele. Marcia has presented book marketing and public relations programs at local and national events, including major book conferences, for nearly 20 years. In addition, she has worked with numerous authors developing and implementing plans to create an awareness of them as authors and gain recognition and sales for their books, including book launch campaigns and ongoing actions both through social media and traditional activities. Marcia is the author of ten books. She has published numerous articles and is a member of Sisters In Crime Los Angeles and Albuquerque, Central Coast Writers, Public Safety Writer’s Association, and Rocky Mountain Fiction Writers.

 

Q: How long have you been a writer? And what piqued your interest about this industry?

I’ve been writing books for almost twenty years, first business, then memoir and last eight two mystery series. I wanted to be a writer since I was 14.

 

Q: Is this your primary profession, or do you have other careers?

It is now. Prior to this, I owned a full-service marketing and public relations agency offices in New York, California, and New Mexico.

 

Q: When did you first have the idea for this book? And what inspired you to actually write this book?

The idea of the Senior Sleuths Mystery series was a combination of loving the Thin Man series and wanting to write mysteries and adventures with seniors being active, interesting, exciting, and adventurous with a touch of romance mixed in with murder.

 

Q: What prompted you to publish the book when you did?

Good timing for seniors and me as a senior.

 

Q: What did you learn while working on this book? And what were some challenges you faced during the writing or publication of this book?

I kept at it same as in business. I don’t listen to negative voices, only let people I trust read and edit it.

 

Q: What avenues have you used to market your book? And which ones were the most successful for you?

Lots! Signings at bookstores and conferences, social media actions, networking,  guests on blogs and not going programs on zoom, which are very helpful.

 

Q: Where has this book been mentioned, and has it won any awards?

It has been mentioned on Goodreads, Amazon, social media, mystery blogs, Mystery Scene Magazine, and it placed second with Public Safety Writer’s Association—a great organization. It won first place for writing, “My Memoir Workbook.”

 

Q: Is there anything else you’d like to share with our listeners?

Accept and act on how important it is to stay visible with your book and you as an author.

Categories: Board of Experts, Book Chat, Member Benefits, The Freelance Life Podcast, Writing

Days to Celebrate in December

November 26, 2021 Post a comment

December: National Write a Business Plan Month. As a freelancer, you are a business owner, so consider writing a business plan this month!

December 26: National Thank-you Note Day. It is a day to get some note cards, paper, pen, envelopes and stamps to write special thank yous.

December 31: No Interruptions Day. This is a day set aside for getting organized for the new year by cleaning up your work space without interruptions.

Categories: National Days

Member Benefit: Discount on EZRA

November 19, 2021 Post a comment

Easy Relationship Application (EZRA) is a database to house all of the information for your small business! EZRA was developed by Editorial Inspirations to meet the record keeping needs of freelancers and their businesses. NAIWE members receive a $50 savings! And there’s a free 30-day trial available.

 

 

 

 

 

 

Visit the NAIWE website to see all of the member benefits.

Categories: Member Benefits

Marcia Rosen, The Public Relations and Book Marketing Expert

November 12, 2021 Post a comment

We wanted to get to know Marcia Rosen (NAIWE’s Public Relations and Book Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is the typical length of author podcast and Zoom interviews?

The average length is an hour with time included for questions and answers. It is very important in every way to be prepared!

Is it acceptable for authors to exchange guest appearances on each other’s podcasts?

Yes, if they are agreeable to the idea. Everyone is different.

What different approaches should authors use for podcast vs. Zoom?

Confirm who the audience is and let them know why you think their audience will be interested in what you have to say. Pitch an idea, not just promoting your book. I’ve pitched how to write a mystery or memoir, and the host always promotes my books.
——————

How do you reach your potential market, especially now with limited opportunities for in-person events at bookstores and many writers conferences cancelled? As a marketing/public relations professional and agency founder, Marcia Rosen knows authors are like any business and they should create a presence and consistent message by implementing various marketing strategies.

Two valuable marketing approaches to consider: Author Podcast and Zoom Interviews.

Millions of people are listening to podcasts. Online surveys have revealed over 70 million Americans listen to podcasts each month. Online statistics assert, “beyond any doubt, podcasts are a potential goldmine for promoting your book(s).”

Bookstores, libraries, and writing organizations offer Zoom programs, which include interviewing authors, presenting author talks on genre specific topics, and, of course, book marketing.

During this program Marcia will also discuss booking an appearance as a podcast or Zoom guest, do’s and don’ts of being a successful guest, and using these interviews to promote yourself on other social media platforms and your own website.

You can join in this conversation on November 16, at 7:00 pm eastern, when NAIWE will host a discussion on author marketing. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Marketing, Writing

Your Industry Conference

November 5, 2021 Post a comment

The 2021 Be a Better Freelancer conference was three days of sessions orchestrated by April Michelle Davis, executive director of the National Association of Independent Writers and Editors, and Ruth Thaler-Carter, founder of Communication Central.

The lineup of industry speakers, such as Laura Briggs, Nicole Evelina, and Jake Poinier, was representative of the best. Each one was knowledgeable in their field and kept our attention with a funny side of the subject, sharing their experiences to make our road easier. The topics were attention grabbers and right on target for the times, including topics such as pricing projects, saving for retirement, website usability, and selling your book.

This conference is top notch, and many are already looking forward to participating in next year’s conference.

Categories: Events, News

Product Review: PerfectIt Cloud Makes Progress

October 29, 2021 Post a comment

It seems PerfectIt 5 is an editor’s heaven, but I’m not privy to the software as an iMac user. The latter didn’t seem bothersome as I’ve been in a habitual, dedicated relationship with one document editing system for a few years now. However, when I heard Intelligent Editing was creating a new PerfectIt Cloud software, I jumped gleefully at the opportunity to review it. Since compelling iMac owners to purchase a PC solely to accommodate PerfectIt didn’t seem plausible, the engineers at Intelligent Editing created a Cloud version of the software. The idea of linking a document editing program to The Chicago Manual of Style (CMOS) Online seems like an encounter with a mythical creature. It’s the Pegasus for which other editing software programs didn’t think to capitalize.

Manually thumbing through CMOS can be intimidating on a good day and downright daunting when one needs to retrieve a style rule in a jiffy. Conveniently, PerfectIt Cloud provides a digital experience where professionals have direct access to CMOS guidelines and modifications with a click of the PerfectIt button in Word’s title bar. After several weeks of tinkering with the software, the CMOS collaboration is its most significant selling point. It is the rock star driving the reason PerfectIt Cloud may be more attractive to professionals who rely heavily on CMOS. When I failed to italicize “The Chicago Manual of Style” in my review’s rough draft, the software presented a pleasant but assertive message, “The title of a book is usually italicized, including an initial ‘The’ belonging to the title. See more from CMOS 8.168.” Agreed. Thank you kindly for the reminder and the rule!

In my current editing practice, I’m accustomed to completing an assessment within a certain amount of time, depending on the word count. Therefore, my one criticism is the time the program takes to complete an error and consistency check. Although seeing the CMOS rules appear beside my Word document made me giddy, it took more time to see them than I preferred. My waiting period for a document containing 1,400 words or less is roughly twenty minutes, sometimes much longer. I’ve conducted several assessments on various documents (professional editing projects, blog posts, graduate school writing assignments) at different times of the day. Unfortunately, my efforts were inconsequential.

Chris McKay, the customer support manager at Intelligent Editing, graciously spoke with me regarding my issue. He provided insight into and a remedy for the lag time. Unlike PerfectIt 5, the Cloud requires continuous internet connection and patience. Any break in connectivity, however slight, may cause a lag in the editing assessment. Additionally, McKay informed me an Apple user might run into issues using a Windows add-on. He recommended a hard drive partition; it splits the Mac drive into two sections—one for the Mac system and one for Windows. That way, the user can choose the Windows operating system when she wants to use PerfectIt for a timely edit.

Is the Cloud version as perfect as its Windows-friendly counterpart? Not yet. But McKay and the engineers at Intelligent Editing are working to make it so.

 

Latoya Johnson is an editor, graduate student, and U.S. Air Force veteran who spends most days lounging on her back porch. She lives in Santa Rosa Beach, Florida, with her daughter and pet rabbit.

Categories: Member Benefits, News

Days to Celebrate in November

October 22, 2021 Post a comment

November: Family Stories Month. Record or listen to stories from relatives of all ages.

November: National Family Literacy Month. Enjoy some family readings.

November: National Life Writing Month. Write about yourself and your life as you have experienced it thus far.

November: National Novel Writing Month. Use this month to write the first draft of your novel.

November 1: National Author’s Day. Celebrate your favorite authors and the books they have written.

November 1: National Family Literacy Day. Read a book with your family today.

November 6: Job Action Day. Get the tools and resources to master a new job search and land the career of your dreams!

November 7: National Stress Awareness Day. Develop a routine to help you manage your stress.

November 15-19: National Young Readers Week. The focus of the week demonstrates to youth the importance of reading.

November 26: You’re Welcomegiving Day. Share a “You’re welcome” with at least one client today.

November 27: Small Business Saturday. Support your local small businesses.

November 29: Electronic Greetings Day. Send an electronic greeting to each of the clients you haven’t heard from in a while.

November 30: Computer Security Day. Help secure your computer by installing and running antivirus software.

November 30: National Day of Giving. On the Tuesday after Thanksgiving charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

Categories: National Days

Member Benefit: Discount on The Chicago Manual of Style

October 15, 2021 2 Comments

The Chicago Manual of Style Online is the undisputed authority for style, usage, and grammar in an accessible online format. Completely searchable and easy to use, CMS Online is available to individuals and small user groups, as well as academic, private, and public libraries, through annual, IP-based subscriptions. Subscribers receive full access to the 17th and 16th editions of CMS, as well as access to the online CMS Users Forum.

NAIWE members receive 20% off the book or online subscription!

 

 

 

 

Visit the NAIWE website to see all of the member benefits.

Categories: Member Benefits

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