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Freelancer Favorites

December 6, 2021 1 Comment

Based on recent dialog in the NAIWE discussion group, publishing professionals use references (and many prefer to have them in hard copy, rather than digital). While some of our references may differ, depending on the services we offer, a lot of the references mentioned were the same no matter the services (or perhaps many of us offer several services).

With that in mind, here are some of the references mentioned that NAIWE members like to have:

  • The American Heritage Dictionary of the English Language, 5th edition. ISBN: 978-1328841698
  • The Associated Press Stylebook, 55th edition. ISBN: 978-1541647572
  • Bernstein, Theodore M. The Careful Writer: A Modern Guide to English Usage. ISBN: 978-0684826325
  • Butterfield, Jeremy. Fowler’s Dictionary of Modern English Usage, 4th edition. ISBN: 978-0199661350
  • The Chicago Manual of Style, 17th edition. ISBN: 978-0226287058
  • Dreyer, Benjamin. Dryer’s English: An Utterly Correct Guide to Clarity and Style. ISBN: 978-0812985719
  • Einsohn, Amy. The Copyeditor’s Handbook. ISBN: 978-0520306677
  • Garner, Bryan. Garner’s Modern English Usage, 4th edition. ISBN: 978-0190491482
  • Merriam-Webster’s Collegiate Dictionary, 11th edition. ISBN: 978-0877798095
  • Merriam-Webster’s Dictionary of English Usage. ISBN: 978-0877791324
  • MLA Handbook, 9th edition. ISBN: 978-1603293518
  • Strunk, William, and White, E.B. The Elements of Style, 4th edition. ISBN: 978-0205309023
  • Walsh, Bill. The Elephants of Style: A Trunkload of Tips on the Big Issues and Gray Areas of Contemporary American English. ISBN: 978-0071422680
  • Walsh, Bill. Yes, I Could Care Less. ISBN: 978-1250006639
  • Zinsser, William. On Writing Well: The Classic Guide to Writing Nonfiction. ISBN: 9780060891541

Software mentioned include

  • Adobe Acrobat
  • Adobe InDesign
  • Adobe Photoshop
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word

Categories: Grammar, News, Publishing, Writing

Aiming Higher

December 3, 2021 Post a comment

NAIWE’s executive director April Michelle Davis was one of the selected speakers at the Eleventh Annual Navigating Your Writing Life Symposium. The 2021 theme for this event was Your Writing Journey: Shooting for the Stars; true to the theme, April Michelle presented her value packed seminar Critiquing Your First Pages.

In her webinar, April Michelle emphasized the importance of the opening pages, or the first 1,000 words: sharing her self-realized four goals and 10 components that help writers become authors with published books.

This webinar is also representation of NAIWE’s mission to learn how other freelancers use their skills to create financial stability and how you can do it too!

You have access via NAIWE’s On-Demand Training to listen to April Michelle’s complete presentation as the live session of this seminar was limited to just 45 minutes. The cost for NAIWE members is only $10. And just $30 for non-members.

Categories: Events, Writing

Book Chat: Marcia Rosen

November 29, 2021 Post a comment

Today’s podcast episode is a Book Chat episode, where we get to know one of the books that has been published by a fellow NAIWE member.

Our guest today is Marcia Rosen.

Marcia Rosen (aka M. Glenda Rosen) is a marketing and public relations advisor for authors and a senior team member creating out-of-the-box strategies for a marketing/advertising agency and client projects. She was owner and founder of a business/marketing and public relations agency and consulting firm in New York City; The Hamptons; and Albuquerque, New Mexico, where the company served as advisors to a wide range of national, regional, and local clientele. Marcia has presented book marketing and public relations programs at local and national events, including major book conferences, for nearly 20 years. In addition, she has worked with numerous authors developing and implementing plans to create an awareness of them as authors and gain recognition and sales for their books, including book launch campaigns and ongoing actions both through social media and traditional activities. Marcia is the author of ten books. She has published numerous articles and is a member of Sisters In Crime Los Angeles and Albuquerque, Central Coast Writers, Public Safety Writer’s Association, and Rocky Mountain Fiction Writers.

 

Q: How long have you been a writer? And what piqued your interest about this industry?

I’ve been writing books for almost twenty years, first business, then memoir and last eight two mystery series. I wanted to be a writer since I was 14.

 

Q: Is this your primary profession, or do you have other careers?

It is now. Prior to this, I owned a full-service marketing and public relations agency offices in New York, California, and New Mexico.

 

Q: When did you first have the idea for this book? And what inspired you to actually write this book?

The idea of the Senior Sleuths Mystery series was a combination of loving the Thin Man series and wanting to write mysteries and adventures with seniors being active, interesting, exciting, and adventurous with a touch of romance mixed in with murder.

 

Q: What prompted you to publish the book when you did?

Good timing for seniors and me as a senior.

 

Q: What did you learn while working on this book? And what were some challenges you faced during the writing or publication of this book?

I kept at it same as in business. I don’t listen to negative voices, only let people I trust read and edit it.

 

Q: What avenues have you used to market your book? And which ones were the most successful for you?

Lots! Signings at bookstores and conferences, social media actions, networking,  guests on blogs and not going programs on zoom, which are very helpful.

 

Q: Where has this book been mentioned, and has it won any awards?

It has been mentioned on Goodreads, Amazon, social media, mystery blogs, Mystery Scene Magazine, and it placed second with Public Safety Writer’s Association—a great organization. It won first place for writing, “My Memoir Workbook.”

 

Q: Is there anything else you’d like to share with our listeners?

Accept and act on how important it is to stay visible with your book and you as an author.

Categories: Board of Experts, Book Chat, Member Benefits, The Freelance Life Podcast, Writing

Marcia Rosen, The Public Relations and Book Marketing Expert

November 12, 2021 Post a comment

We wanted to get to know Marcia Rosen (NAIWE’s Public Relations and Book Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is the typical length of author podcast and Zoom interviews?

The average length is an hour with time included for questions and answers. It is very important in every way to be prepared!

Is it acceptable for authors to exchange guest appearances on each other’s podcasts?

Yes, if they are agreeable to the idea. Everyone is different.

What different approaches should authors use for podcast vs. Zoom?

Confirm who the audience is and let them know why you think their audience will be interested in what you have to say. Pitch an idea, not just promoting your book. I’ve pitched how to write a mystery or memoir, and the host always promotes my books.
——————

How do you reach your potential market, especially now with limited opportunities for in-person events at bookstores and many writers conferences cancelled? As a marketing/public relations professional and agency founder, Marcia Rosen knows authors are like any business and they should create a presence and consistent message by implementing various marketing strategies.

Two valuable marketing approaches to consider: Author Podcast and Zoom Interviews.

Millions of people are listening to podcasts. Online surveys have revealed over 70 million Americans listen to podcasts each month. Online statistics assert, “beyond any doubt, podcasts are a potential goldmine for promoting your book(s).”

Bookstores, libraries, and writing organizations offer Zoom programs, which include interviewing authors, presenting author talks on genre specific topics, and, of course, book marketing.

During this program Marcia will also discuss booking an appearance as a podcast or Zoom guest, do’s and don’ts of being a successful guest, and using these interviews to promote yourself on other social media platforms and your own website.

You can join in this conversation on November 16, at 7:00 pm eastern, when NAIWE will host a discussion on author marketing. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Marketing, Writing

Marcia Rosen, The Public Relations and Book Marketing Expert

October 8, 2021 Post a comment

We wanted to get to know Marcia Rosen (NAIWE’s Public Relations and Book Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is unique to the pandemic that is beneficial to writers?

Zoom book marketing events and meetings have proven to be valuable for writers during the pandemic. Writing organizations, libraries, and bookstores have all given authors an opportunity to talk about writing and their books. I’ve found this to be very beneficial.

What can writers capitalize on to stay motivated to write?

Staying connected to other writers, attending in-person or Zoom writing events and meetings may be motivating. Being a guest on writing blogs or writing articles to have your voice heard. I also teach writing classes, and responses from others is very motivating for me.

Are there any stats for the success rate of writers?

Measurements of success are having your book listed on a best-seller list or winning a writing award. Also, success can be relative depending on the author and what they are looking for as a writer.
——————

From staying on track to not giving up or giving in, from not listening to negative voices, including your own, the purpose of this presentation is to encourage you to stay determined, confident, courageous, hopeful, inspired, and motivated with respect to your writing. We’ll talk some of what can inhibit and interfere with writing goals and how to move past them.

There are times it’s possible to be discouraged and unsure and wondering why you’re even bothering. But your soul cannot and does not really want to give up. So, write on, tell the negative voice in your head and from others to go away! Each writer needs the promise of possibility and hopefulness that their dreams and ambitions can be fulfilled.

In this presentation we’ll cover:

  • Having your voice heard during this pandemic!
  • Knowing you have the right to be a writer
  • Perseverance
  • Trusting your own voice
  • Dealing with and ignoring negative voices
  • Planning, preparing, pushing forward
  • Motivation and staying motivated
  • Setting a writing schedule or routine
  • Setting deadlines for yourself
  • Avoiding distractions and distracting people
  • Being comfortable with the plans for your work and your ideas on issues such as dialogue, character development, point of view, tone, and your storyline.

You can join in this conversation on October 19, at 7:00 pm eastern, when NAIWE will host a discussion on motivation. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

Greg Smith, The Novel Writing Expert

September 10, 2021 Post a comment

We wanted to get to know Greg Smith (NAIWE’s Novel Writing Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

Is this a guide to follow at will?

The Agile Writer Method is something you can do at your own pace and on your own schedule. However, it is structured for 10 pages per week for 25 weeks. I recommend you find two critique partners and have weekly meetings where you review your weekly 10-page output. This creates a sense of accountability that motivates you to write each week. However, you can follow the program and write your novel at whatever pace works best for you.

Do all the steps need to be in order to write a good novel?

Yes, and no. The big idea behind the Agile Writer Method is successive refinement. You’ll start with a single sentence describing your story. Then write an elevator pitch (one paragraph). Then a synopsis (one page). During the plotting phase, you create an eight-stage Storyboard (or outline) that structures your story. Then you write 10 pages a week for 25 weeks. So, yes, there is a progression that you need to follow. However, many Agile Writers will write their beginning, then their ending, and then fill in the middle! So, it’s a pretty flexible method.

Do you offer a template?

Yes, there are templates for the Hero Abstract, the Story Abstract, and the eight-stage storyboard (or outline). These templates will get you started. Most Agile Writers are pretty creative; they’ve embellished and augmented the templates to suit their needs. As I have said, The Agile Writer Method is very flexible!
——————

Storytelling is as old as the human race. Over the ages we’ve come to expect a pattern to storytelling. In this webinar, Greg Smith lays out this time-worn pattern. Based on Joseph Campbell’s Hero’s Journey, mythology, psychology, and screenwriting techniques, the “The Eight Stages of the Novel” will help you plot your story before you put pen to paper.

You can join in this conversation on September 13, at 8:00 pm eastern, when NAIWE will host a discussion on writing your novel. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

Brian Schwartz, The Self-Publishing Expert

July 9, 2021 Post a comment

We wanted to get to know Brian Schwartz (NAIWE’s Self-Publishing Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

What makes a good review?

A good review helps target the book for the right reader while steering the wrong reader away. I often tell authors “The way you get a good review is by putting your book in the hands of the right reader. Bad reviews are the result of putting it into the hands of the wrong reader.” If your reviewer is open to advice, provide them with keywords you know others are likely to use in a search since reviews are also indexed by search engines. An ideal review is 1–2 paragraphs and mentions the main reason why they read the book and what they got out of it. People are skeptical that a review is legit when the review is only 1–2 sentences.

Can a book ever have too many reviews?

Never! Caste: The Origins of Our Discontents has over 31,000 ratings on Amazon with an average of 4.8/5 stars.

Can you sensor or pick and choose reviews?

No, and you should never engage with a reviewer. In one instance, I did reach out to a 1-star reviewer and offered to compensate her for her time because the author was distraught. Some companies who sell products on Amazon may offer a bad reviewer a full refund if they are willing to take down their review. But this is not advisable. I regret doing it myself as it tarnishes the integrity of the entire system and you are setting yourself up for scammers who just want free products. The truth is that the more people you ask, the more likely you will get a bad review. But a few bad reviews can raise the legitimacy of the others and if the bad review steers the wrong reader away from your book, then it’s actually done you (and the reader) a service. I tell authors that for every one bad review, they should try to offset it with two positive ones.
——————

What’s the one thing you can do each day to grow your sales? Ask for a review. In this webinar, Brian will empower you to build the essential foundation behind any successful book: a strategy to continually ask for reviews. Before you spend a dime on advertising, your book must have reviews. While Amazon reviews get all the attention, there are many other ways you can leverage reviews elsewhere.

Key takeaways you can expect from attending this webinar:
• The indicators that Amazon uses to remove reviews
• The importance of “vanilla urls” when pointing to Amazon
• The 3 key elements of an effective review
• Using Amazon reviews in your marketing materials
• How many reviews you need
• When a bad review can be good
• How to avoid getting banned by Goodreads
• What a successful reviewer outreach, tracking & follow-up system looks like
• How to find over 100 potential reviewers in your own network.

After helping hundreds of authors over the past 10+ years, Brian has seen firsthand what works and what doesn’t. How do you get a good review for your book? You put your book in the hands of the right reader. Amazon.com began with a single line of code. Similarly, the success of any title began with a single review.

You can join in this conversation on July 28, at 6:30 pm eastern, when NAIWE will host a discussion on book reviews. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Marketing, Writing

Ruth Thaler-Carter, The Networking Expert

May 14, 2021 Post a comment

We wanted to get to know Ruth Thaler-Carter (NAIWE’s Networking Expert) better, so last month we sat down with her. Here is what she shared with us.

 

What do new and existing writing businesses have in common?

New and existing writing businesses probably share a common goal: for the owner’s words, thoughts, and perspectives to find an audience and outlet. Their owners might be at different stages of creativity, visibility, or success, but every writer wants—even needs—to be seen and heard.

 

Please explain why all writing is not business material.

A lot of writing isn’t oriented to business use, starting with poetry, fiction, plays, and memoir, even though a writing business can be about getting non-business material out into the world. Where the concept of a “business” comes into play is in applying business-like principles to getting the work done, finding agents and outlets for the work, responding to editing and proofreading input, getting paid, and related details.

 

Do audiences and readers carry the same weight in writing businesses?

Readers are audiences! Whether someone is writing a novel or a press release, a poem or a white paper, a play or a case study, a how-to book or a personal blog post, we all want what we write to be seen and appreciated. Clients might be more demanding than readers, but every audience or reader matters. We want everyone who sees our writing to understand it, respond to it positively by publishing reviews or acting on it somehow, recommending it to others, and reading or buying the next piece we write.

——————

Starting a writing business is exciting and challenging. Writing is a creative act. Having a writing business is a practical process. Get some practical, effective tips from a long-time, award-winning freelance writer/editor in this session. Learn about types of writing that can be the basis of a business; getting experience; finding outlets, audiences, readers and clients; avoiding scams; and more. Whether you want to write and publish books or articles, fiction or nonfiction, this session will get your writing business off to a strong start (and enhance an existing one).

You can join in this conversation on May 20, at 7 pm eastern, when NAIWE will host a discussion on giving your writing business a strong start. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

Transitional Writing

May 7, 2021 Post a comment

In fiction writing, writers create the plot, develop the characters, design the storyline, and construct each scene. Writers have stories they want to share, but at least in the first few drafts, the writers are writing for themselves.

As several of our experts have shared in their webinars, the transition comes when the draft is no longer written for the writer, but is being revised for the reader.

And this is where the editor comes in and begins working with the writer. Perhaps the editor comes on the scene before the writer has made the transition of writing for self to writing for the reader, but whether the editor comes on the scene before or after this transfer has taken place, this shift should occur for the manuscript to become a successful book.

In addition to the editor helping the book (and the author) in this transition, the editor corrects logic and grammar in the manuscript. And then finally, the editor is wrapping up the drafting process, finalizing the manuscript for its entrance into the world.

Categories: Writing

Kristen Fischer, The Journalism Expert

April 9, 2021 Post a comment

We wanted to get to know Kristen Fischer (NAIWE’s Journalism Expert) better, so last month we sat down with her. Here is what she shared with us.

 

What types of questions add to the story?

Personally, I approach every story as if another outlet is covering it, because that’s likely happening. I’m always on the lookout for a different quote or a different angle to explore in addition to that main news. For me, questions that add to a story go beyond the who-what-when-where-why. Depending on the story, the type of story (say, feature versus exclusive breaking news), and the audience, questions that add to the story always dig a little deeper. And you have to do so in a way that doesn’t cause the source to clam up, so you have to build that objectivity and trust, and avoid being accusatory. That’s why I often go beyond the “why do” to “why don’t” types of questions. That prompts the source to give you more information and really explain it in a way that gives the reader the whole picture. It’s hard to give a specific question, but I believe that by being aware of the different kinds of questions we can ask, it will give reporters an edge.

 

What are some types of open-ended questions?

I like to ask “what does that look like” to get the source defining what we can expect–other than “we’ll see” or “it’ll be good or bad.” It forces them to give more detail. Then if they do, you can go from there with any additional questions. I also like to ask sources to explain something to me like a layperson if something is confusing, so they explain things and both I and the reader understand the point they are trying to convey. I like to ask “what’s next” in certain cases so the source may speculate on the implications of a news development–that’s the kind of digging that takes my story a step further and sets it apart from the competition. I rarely ask a yes/no question.

 

Is there a situation when a yes-or-no question works best?

Yes, definitely. Though I rarely ask them (or rarely only ask a yes-or-no question), these questions are great when you want a source’s stance on something and they are not being clear. Make your question clear and you may get that yes-or-no answer that in many cases gets a source to go on the record with their stance on something. Otherwise, yes-or-no questions don’t lead into much of a response. There’s definitely a type of story that they are imperative, and in other stories, they’re not as relevant. You have to know when to ask a yes-or-no question, in terms of thinking of the primary objective of your article. If it’s to get a lawmaker to state their stance on something, it certainly fits. But I think we owe it to readers to go beyond that and understand the sources reasoning for that response as well.

——————

Journalists have to guide an interview, and how they do it can make or break a story. In this webinar, we’ll explore different tactics for asking questions that receive more open responses, and produce better sound bites. Come prepared with one example of a great question you’ve asked in the past, and one that you thought was great yet fell flat.

You can join in this conversation on April 14, at 10 am eastern, when NAIWE will host a discussion on asking better interview questions. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

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