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Greg Smith, The Novel Writing Expert

September 10, 2021 Post a comment

We wanted to get to know Greg Smith (NAIWE’s Novel Writing Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

Is this a guide to follow at will?

The Agile Writer Method is something you can do at your own pace and on your own schedule. However, it is structured for 10 pages per week for 25 weeks. I recommend you find two critique partners and have weekly meetings where you review your weekly 10-page output. This creates a sense of accountability that motivates you to write each week. However, you can follow the program and write your novel at whatever pace works best for you.

Do all the steps need to be in order to write a good novel?

Yes, and no. The big idea behind the Agile Writer Method is successive refinement. You’ll start with a single sentence describing your story. Then write an elevator pitch (one paragraph). Then a synopsis (one page). During the plotting phase, you create an eight-stage Storyboard (or outline) that structures your story. Then you write 10 pages a week for 25 weeks. So, yes, there is a progression that you need to follow. However, many Agile Writers will write their beginning, then their ending, and then fill in the middle! So, it’s a pretty flexible method.

Do you offer a template?

Yes, there are templates for the Hero Abstract, the Story Abstract, and the eight-stage storyboard (or outline). These templates will get you started. Most Agile Writers are pretty creative; they’ve embellished and augmented the templates to suit their needs. As I have said, The Agile Writer Method is very flexible!
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Storytelling is as old as the human race. Over the ages we’ve come to expect a pattern to storytelling. In this webinar, Greg Smith lays out this time-worn pattern. Based on Joseph Campbell’s Hero’s Journey, mythology, psychology, and screenwriting techniques, the “The Eight Stages of the Novel” will help you plot your story before you put pen to paper.

You can join in this conversation on September 13, at 8:00 pm eastern, when NAIWE will host a discussion on writing your novel. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

MJ Courchesne, The Copyright & Permissions Expert

August 13, 2021 Post a comment

We wanted to get to know MJ Courchesne (NAIWE’s Copyright & Permissions Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Should a freelancer expect to sign a work-for-hire agreement for each job?

It’s good practice to sign some sort of contract before starting a new job. Whether it’s a work-for-hire or another arrangement is really up to the freelancer. If you’re new to the field, you may wish to sign a work-for-hire to get your name out there and establish your reputation in a certain topic area. If you’re an established writer, you may wish to push for a royalty or another arrangement wherein you maintain your copyright. But either way, a contract between you and your client is good business so that both you and your client understand the full terms of your arrangement from who owns the work to how payments should be made.

Can you use your own contract in lieu of using the other party’s?

It may depend on the client. If it’s a small company, they may be amenable to signing a contract that you prepared. If it’s a well-established corporation, however, they may very well insist you sign their contract.

What language in a contract would cause you not to sign it?

This is tricky because it really depends upon the nature of the job. Obviously, if you are interested in maintaining your copyright, you will want to avoid any transfer of copyright language. Beyond that, it really depends upon your goals and business needs for the job.
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This interactive webinar will feature some sample agreements and sources for templates that the writer might find useful during their writing career. What does a work-for-hire generally look like? What should you expect in a standard trade publishing contract? How common are NDAs in the publishing world and why might you need one? How do you format a simple permission request? Who can you reach out to for help when reviewing a contract? Be ready to take notes and bring your questions for this informative session on contracts and agreements.

You can join in this conversation on August 31, at 7:00 pm eastern, when NAIWE will host a discussion on writing agreements. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events

Brian Schwartz, The Self-Publishing Expert

July 9, 2021 Post a comment

We wanted to get to know Brian Schwartz (NAIWE’s Self-Publishing Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

What makes a good review?

A good review helps target the book for the right reader while steering the wrong reader away. I often tell authors “The way you get a good review is by putting your book in the hands of the right reader. Bad reviews are the result of putting it into the hands of the wrong reader.” If your reviewer is open to advice, provide them with keywords you know others are likely to use in a search since reviews are also indexed by search engines. An ideal review is 1–2 paragraphs and mentions the main reason why they read the book and what they got out of it. People are skeptical that a review is legit when the review is only 1–2 sentences.

Can a book ever have too many reviews?

Never! Caste: The Origins of Our Discontents has over 31,000 ratings on Amazon with an average of 4.8/5 stars.

Can you sensor or pick and choose reviews?

No, and you should never engage with a reviewer. In one instance, I did reach out to a 1-star reviewer and offered to compensate her for her time because the author was distraught. Some companies who sell products on Amazon may offer a bad reviewer a full refund if they are willing to take down their review. But this is not advisable. I regret doing it myself as it tarnishes the integrity of the entire system and you are setting yourself up for scammers who just want free products. The truth is that the more people you ask, the more likely you will get a bad review. But a few bad reviews can raise the legitimacy of the others and if the bad review steers the wrong reader away from your book, then it’s actually done you (and the reader) a service. I tell authors that for every one bad review, they should try to offset it with two positive ones.
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What’s the one thing you can do each day to grow your sales? Ask for a review. In this webinar, Brian will empower you to build the essential foundation behind any successful book: a strategy to continually ask for reviews. Before you spend a dime on advertising, your book must have reviews. While Amazon reviews get all the attention, there are many other ways you can leverage reviews elsewhere.

Key takeaways you can expect from attending this webinar:
• The indicators that Amazon uses to remove reviews
• The importance of “vanilla urls” when pointing to Amazon
• The 3 key elements of an effective review
• Using Amazon reviews in your marketing materials
• How many reviews you need
• When a bad review can be good
• How to avoid getting banned by Goodreads
• What a successful reviewer outreach, tracking & follow-up system looks like
• How to find over 100 potential reviewers in your own network.

After helping hundreds of authors over the past 10+ years, Brian has seen firsthand what works and what doesn’t. How do you get a good review for your book? You put your book in the hands of the right reader. Amazon.com began with a single line of code. Similarly, the success of any title began with a single review.

You can join in this conversation on July 28, at 6:30 pm eastern, when NAIWE will host a discussion on book reviews. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Marketing, Writing

Tamian Wood, The Book Cover Expert

June 11, 2021 Post a comment

We wanted to get to know Tamian Wood (NAIWE’s Book Cover Expert) better, so last month we sat down with her. Here is what she shared with us.

 

What is color psychology, and is this just for book covers?

Color psychology is the study of hues and shades as a determinant of human behavior. It is not just for book covers. Color psychology is regularly used in all kinds of marketing applications, such as product packaging, corporate branding, television commercials, automotive design, in the clothing industry, interior design, furniture design, just to name a few.

 

How are cultural responses determined?

Cultural responses are set upon us by our cultural environment. If your parents, siblings, neighbors, friends believe that a certain color is representative of XXX, then you will likely have the same reaction to that color stimulus. For example, a Western cultural response to mourning is to wear black or dark somber colors.

 

How can color affect our brain?

A human’s occipital lobe is mostly associated with color visualization. The colors green and blue, which are the most common colors in nature, can provide healing to a stressed-out mind. Thus the color blue is widely used in mental therapy to reduce stress and reduce the rate of suicide. Japan has gone as far as painting the train station walls with the color blue and found it has helped to reduce suicide in public spaces by 75%.

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Have you ever wondered what makes a person pick one product over another? Many times, it’s the result of good design. In this webinar you’ll learn a bit about the basics of color psychology, including cultural responses and the language of color.

We’ll also explore the transformative magic of typography and how you can use it, in varying ways, to change the message of your words. I’m not talking about reading the words themselves, but rather reading the mood of your font choice. And last, we’ll take a dive into tracking, kerning, and leading. OH MY!

You can join in this conversation on June 21, at 2 pm eastern, when NAIWE will host a discussion on typography. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Marketing

Ruth Thaler-Carter, The Networking Expert

May 14, 2021 Post a comment

We wanted to get to know Ruth Thaler-Carter (NAIWE’s Networking Expert) better, so last month we sat down with her. Here is what she shared with us.

 

What do new and existing writing businesses have in common?

New and existing writing businesses probably share a common goal: for the owner’s words, thoughts, and perspectives to find an audience and outlet. Their owners might be at different stages of creativity, visibility, or success, but every writer wants—even needs—to be seen and heard.

 

Please explain why all writing is not business material.

A lot of writing isn’t oriented to business use, starting with poetry, fiction, plays, and memoir, even though a writing business can be about getting non-business material out into the world. Where the concept of a “business” comes into play is in applying business-like principles to getting the work done, finding agents and outlets for the work, responding to editing and proofreading input, getting paid, and related details.

 

Do audiences and readers carry the same weight in writing businesses?

Readers are audiences! Whether someone is writing a novel or a press release, a poem or a white paper, a play or a case study, a how-to book or a personal blog post, we all want what we write to be seen and appreciated. Clients might be more demanding than readers, but every audience or reader matters. We want everyone who sees our writing to understand it, respond to it positively by publishing reviews or acting on it somehow, recommending it to others, and reading or buying the next piece we write.

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Starting a writing business is exciting and challenging. Writing is a creative act. Having a writing business is a practical process. Get some practical, effective tips from a long-time, award-winning freelance writer/editor in this session. Learn about types of writing that can be the basis of a business; getting experience; finding outlets, audiences, readers and clients; avoiding scams; and more. Whether you want to write and publish books or articles, fiction or nonfiction, this session will get your writing business off to a strong start (and enhance an existing one).

You can join in this conversation on May 20, at 7 pm eastern, when NAIWE will host a discussion on giving your writing business a strong start. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

Kristen Fischer, The Journalism Expert

April 9, 2021 Post a comment

We wanted to get to know Kristen Fischer (NAIWE’s Journalism Expert) better, so last month we sat down with her. Here is what she shared with us.

 

What types of questions add to the story?

Personally, I approach every story as if another outlet is covering it, because that’s likely happening. I’m always on the lookout for a different quote or a different angle to explore in addition to that main news. For me, questions that add to a story go beyond the who-what-when-where-why. Depending on the story, the type of story (say, feature versus exclusive breaking news), and the audience, questions that add to the story always dig a little deeper. And you have to do so in a way that doesn’t cause the source to clam up, so you have to build that objectivity and trust, and avoid being accusatory. That’s why I often go beyond the “why do” to “why don’t” types of questions. That prompts the source to give you more information and really explain it in a way that gives the reader the whole picture. It’s hard to give a specific question, but I believe that by being aware of the different kinds of questions we can ask, it will give reporters an edge.

 

What are some types of open-ended questions?

I like to ask “what does that look like” to get the source defining what we can expect–other than “we’ll see” or “it’ll be good or bad.” It forces them to give more detail. Then if they do, you can go from there with any additional questions. I also like to ask sources to explain something to me like a layperson if something is confusing, so they explain things and both I and the reader understand the point they are trying to convey. I like to ask “what’s next” in certain cases so the source may speculate on the implications of a news development–that’s the kind of digging that takes my story a step further and sets it apart from the competition. I rarely ask a yes/no question.

 

Is there a situation when a yes-or-no question works best?

Yes, definitely. Though I rarely ask them (or rarely only ask a yes-or-no question), these questions are great when you want a source’s stance on something and they are not being clear. Make your question clear and you may get that yes-or-no answer that in many cases gets a source to go on the record with their stance on something. Otherwise, yes-or-no questions don’t lead into much of a response. There’s definitely a type of story that they are imperative, and in other stories, they’re not as relevant. You have to know when to ask a yes-or-no question, in terms of thinking of the primary objective of your article. If it’s to get a lawmaker to state their stance on something, it certainly fits. But I think we owe it to readers to go beyond that and understand the sources reasoning for that response as well.

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Journalists have to guide an interview, and how they do it can make or break a story. In this webinar, we’ll explore different tactics for asking questions that receive more open responses, and produce better sound bites. Come prepared with one example of a great question you’ve asked in the past, and one that you thought was great yet fell flat.

You can join in this conversation on April 14, at 10 am eastern, when NAIWE will host a discussion on asking better interview questions. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Writing

Jake Poinier, The Freelance Expert

March 12, 2021 Post a comment

We wanted to get to know Jake Poinier (NAIWE’s Freelance Expert) better, so last month we sat down with him. Here is what he shared with us.

 

Are there standards to setting the fee structure?

Setting a freelance fee structure is a taste of the Wild West. The simplest calculation is to know your hourly rate and accurately assess how long the tasks will take, but there are countless factors that can influence what you charge. It’s also important to consider fee structure from the client’s perspective; what makes sense for one might not appeal to another. If a client wants a firm project estimate, you shouldn’t suggest an hourly rate or per-word rate, and vice versa.

 

What information on an industry rate sheet is helpful?

Industry rate sheets give basic, broad guidance on what others are charging, so they’re arguably most helpful for freelancers who are new and have absolutely no idea where to start. The challenge is that you don’t know what the inputs were: What types of industries, projects, and clients? What part of the country? How many years has someone been freelancing, and how skilled are they? A successful, experienced freelancer will often have rates above the upper range shown in industry charts.

 

What are some tips for how to properly use an association survey?

An association survey can be one of the components to create your rates, but should not be the only one. Do the math on what you would like to earn annually, and break it down to an hourly rate or range. Networking with other freelancers is an easy way to check your math.

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As a freelancer, pricing and estimating your services properly is the foundation of your long-term financial prosperity and day-to-day psychological well-being. In this webinar, Jake “Dr. Freelance” Poinier offers a strategic, value-focused approach to setting your fee structure, taking into account the numerous factors that can’t be found on an industry rate sheet or association survey. Topics include formulating your basic pricing, creating persuasive estimates, dealing with challenging negotiations, raising your prices, and much more.

You can join in this conversation on March 30, at 3 pm eastern, when NAIWE will host a discussion on figurative language. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events

Kajli Prince, The Tax Expert

February 12, 2021 Post a comment

We wanted to get to know Kajli Prince (NAIWE’s Tax Expert) better, so last month we sat down with him. Here is what he shared with us.

We hear that freelancers may be eligible for the Payment Protection Program (PPP). What are the qualifications that freelancers need to meet?

The main qualification for PPP is that the business has less than 500 employees (i.e., small businesses). These loans can be forgiven if the borrower spends a minimum percentage of proceeds on payroll costs within a specified time frame called the “covered period.”

 

Regarding a PPP loan, how do freelancers determine if we should use 8 weeks or 24 weeks for calculating loan forgiveness?

The covered period is either 8 or 24 weeks, depending on when the loan was assigned a loan number. Before June 5th, 2020, the covered period was 8 weeks. After June 5th the covered period was extended to 24 weeks. Borrowers who received their loan before June 5th may keep their original 8-week covered period or apply the new 24-week covered period. Generally, the 24-week covered period is a better option.

 

What is the rule of thumb for how much a freelancer should/can save for retirement?

My simple Rule of Thumb for retirement is: save as much as you can. So, you AsQ, “What small business retirement instruments are available to me and how much can I save with them?” Great question. Here are the big ones:

• 401(k)/403(b): $19,500 (under 50 years of age) and $26,000 (50 years of age and over)
• SIMPLE: $13,500 (under 50 years of age) and $16,500 (50 years of age and over)
• IRA, Traditional and Roth: $6,000 (under 50 years of age) and $7,000 (50 years of age and over)

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2020 was a year full of dramatic stimulus efforts intended to relieve huge financial stresses felt by most Americans. It seems that everyone is hopeful for 2021, but huge questions still loom large as to what happens next, especially with a new administration on the horizon. Kajli Prince will share the 21 questions he is asked most frequently about what to expect in 2021. The topics range from small business loans (and loan forgiveness) to retirement contributions/distributions/deductions, child & dependent care expenses, working virtually, etc. These 21 answers are intended to enlighten viewers as well as provoke further Q&A.

You can join in this conversation on February 25, at 7 pm eastern, when NAIWE will host a discussion on figurative language. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Taxes

Stephen Colwell, The Branding and Marketing Expert

January 8, 2021 Post a comment

We wanted to get to know Stephen Colwell (NAIWE’s Branding and Marketing Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

When a freelancer is working in a team environment, i.e., with authors and publishers, and trying to meet the deadlines of both, what suggestions do you have?

As freelancers, too often we give in to our natural desire to please others. Our very human impulse is to leap into action and dive into a project, often at the hair-on-fire whims of our clients. Too often, we end-up over committing ourselves, rushing the work, and delivering sub-optimal results, all at a cost that takes a toll. Instead of operating under an Idea>>Action mindset, a simple shift to an Idea>>Plan>>Action mindset can make a world of difference. It’s the Plan part that often gets overlooked or lacks a thorough process. At its most fundamental level, planning is about achieving clarity and alignment with the stakeholders charged with deciding, then reaffirming a complete, shared understanding before work begins. By adopting a plan-first approach and guiding clients through a well thought-out process, clients are more likely to see us as professionals who know our craft and who care deeply about the outcome. In turn, they’re more willing to accept and engage. By deploying the right planning exercise upfront, then affirming alignment before jumping in, you’ll be better positioned to meet or exceed expectations while preserving your sanity. Bottom line: by resisting the very normal impulse to quickly agree and move into action, I’ve found it’s best to pause and guide clients toward a plan-first mindset. That way, you’ve got a better shot at saving yourself from the fire drills and project fatigue that besets so many creators.

 

A freelancer is working with a client who suddenly becomes distant and unavailable, what should the freelancer do?

The first step is to resist jumping to conclusions, spending precious energy guessing at a client’s state of mind. It’s likely a fruitless exercise. More often than not, life’s events get in the way and a client’s lack of communication is entirely innocent. If a client goes dark and you need a response, my rule of thumb is to reach-out 3x over a logical period of time depending on context. I’ve found clients appreciate when I am direct and to the point, skipping the formalities. Example: “Mr./Mrs. Client, I need your feedback today to the question below. Otherwise, the deadline may be at risk. Please advise.” What’s relevant here is to speak to clients directly as the professional and expert you are. Remember, they’ve hired you for a reason. They trust your skills and ability to deliver. If the silence continues, move on to other work. Don’t ruminate. If they value the relationship, they’ll eventually emerge and you can have an honest conversation about communication and the importance of maintaining a responsive two-way street.

 

As assignments change due to lack of communication, how is this overcome to eliminate waste?

No question, this is one of those ubiquitous topics that cuts to the root of how organizations operate, right down to their core values. The answer is rarely a simple one. Clearly every situation is unique. With that, before every project and during the foundational planning stage, I make a point of addressing communication expectations upfront with a goal to reach “same-page” agreement between all participants before work begins. I’ve found early alignment around communication expectations, workflows, channels, and meeting cadence are all tremendously helpful when addressed at the beginning, then continually refined. Fundamentally, defining how you work together as a team is equally as important as the work itself. 

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As freelancers, we often find ourselves thrust into team environments that are unfamiliar, confusing and chaotic. Assignments often lack clear definition, details are scarce, feedback is vague, and deadlines are moving targets. Stephen Colwell will share the foundational methods and processes today’s top-performing teams are using to empower each other, eliminate waste, and accelerate progress…without all the overwhelm, chaos, and fatigue.

You can join in this conversation on January 26, at 2 pm eastern, when NAIWE will host a discussion on working with a team and more! The cost for NAIWE members is $10 and $30 for non-members. Register today!

Categories: Board of Experts, Events, Marketing

John McIntyre, The Grammar Expert

December 11, 2020 Post a comment

We wanted to get to know John McIntyre (NAIWE’s Grammar Expert) better, so last month we sat down with him. Here is what he shared with us.

Remind us why we should be interested in metaphors.

Because human beings are deeply motivated to seek out patterns, comparisons, and correspondences, we are awash in metaphors. Comparing one thing to another leaves us feeling that we have both a sharper and a broader understanding.

And this does not happen exclusively in poetry or more ornate prose. We are bathed in metaphors in our daily speech, some of them so deeply embedded that we no longer perceive them as metaphors.

For example, when we relinquish control of something to someone else, we say that we give that other party “free rein.” It evokes the era of horseback riding, when a rider would drop the reins, giving up control of the horse and going wherever the horse chose to go.

Of course, since most of us no longer ride horses, that image has faded, permitting the frequent, and misguided, substitution of the meaningless homonym, “free reign.”

 

How do metaphors enhance an author’s writing?

They make it interesting.

Infusions of a metaphor into prose can make it more vivid. Without a metaphor, or allied tropes from classical rhetoric, a text would inspire as much interest in the reader as the terms and conditions of your cellphone contract.

 

Can you give us an example?

Frank Roylance, a reporter at The Baltimore Sun, filed an article on physics that employed a simile to help the reader understand a technical point: “Capturing data on the most powerful and mysterious explosion in the universe is a bit like swatting flies. The blasts, called gamma ray bursts, are usually too quick.”

 

If a metaphor is such a good thing, why do we need your workshop?

With metaphors, as with everything else, we are not always the best judges of our own work. Writers can fall in love with a metaphor because they thought it up all by themselves and are not able to recognize that it may be strained or that it carries an unintended double meaning.

That’s why [cough] you need an editor.

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Everyone appreciates an apt simile or striking metaphor. Figurative language enlivens prose and aids the reader’s understanding. But it is easy to get entangled in mixed metaphors, comparisons that fizzle, or images that convey the opposite of what the writer intends. And writers are not always the best judges of their effects. John McIntyre, who has been a working newspaper editor for four decades, will take you on a tour of regrettable metaphors and explain how they fail to achieve their purpose. Some laughter may be involved.

You can join in this conversation on December 15, at 2 pm eastern, when NAIWE will host a discussion on figurative language. The cost for NAIWE members is only $10! Non-members can join for $30. Register today!

Categories: Board of Experts, Events, Grammar

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