NAIWE’s Copyediting Expert Rachel Bradley was recently interviewed on “Unemployable,” the Opolis podcast.

In this episode, Freelance Editor, Indexer, and NAIWE Board Expert Rachel E. Bradley opens up about her personal journey, sharing how she overcame the loss of her husband and found balance in her life with her new partner. Rachel offers invaluable advice on setting the right prices for your services, and taking daily steps toward achieving your business goals. Hosted by Opolis Steward Joshua Lapidus, this conversation is packed with insights and inspiration for freelancers looking to overcome challenges and build a successful writing career.

In this podcast, you can learn more about how being a NAIWE member gives you special access to health and payroll benefits!

Rachel E. Bradley holds a BS degree in paralegal studies from Northeastern State University in Oklahoma and graduated summa cum laude in 2006. She is a gold member of the Christian PEN: Proofreaders and Editors Network, is an established freelance editor with the Christian Editor Connection, is an instructor with the PEN Institute, is a judge for the Editors’ Choice Award, and has served as faculty for PENCON, the only conference for editors in the Christian market. After serving nine years in the legal field and becoming an advanced certified paralegal, Rachel started her business as a freelance editor and indexer. She now owns Revisions by Rachel Inc. In 2018, she lost her first husband, Matthew, after an intense battle with brain cancer. She now edits with a new understanding and a fierce compassion for people who feel broken and hurt. In celebration of continued life and hope, she became a licensed skydiver and takes to the skies with her rainbow canopy, “Promises,” any chance she gets. In early 2021, she asked God to choose her next husband. In an incredible tale of trusting God and giving him her yes without exception, she is now joyfully married to Alexander Bradley. They have been assigned the awe-inspiring and continually humbling task of raising two incredible children. Beyond reading, Rachel enjoys Bible studies, dancing during church worship, skydiving, swing dancing, rock climbing, reading, teaching, discussing important issues, watching Star Trek, sewing, cooking, Pilates, horseback riding, water sports, playing guitar, and snow skiing.

We wanted to get to know Jake Poinier (NAIWE’s Freelance Expert) better, so last month we sat down with him. Here are some thoughts he shared with us.

What considerations should be factored into every price?

The more detail you can put in your calculation, the better. At a minimum, you want to know the length/format/content you are dealing with, what you’re expected to do to it, communications/meeting time, revisions anticipated, and deadline. A proper estimate also needs to incorporate a ton of gray areas. The more unknowns there are, the more conservative you should be about estimating–which is particularly true with new, unproven clients.

 

Is it ethical for freelancers to revisit a price in the midst of a project?

Everything about price should be spelled out and agreed upon prior to the start of the project; you can’t just change a price midstream because the project (or client!) turns out to be more challenging than you estimated. One of those elements would include price implications of tasks that are outside of the scope of work. So, if you agree that a project is a 5-page website and the client expands that to 10 pages, you need to have a contract that defines what happens–and you should be very clear with the client when they are making requests outside the scope. In other words, you don’t want to just surprise them with a bigger invoice.

 

Should freelancers set their prices to be comparable to other freelancers’ offering the same services?

In business, there’s no requirement to be comparable, so I’d say “should” doesn’t really apply. If you personally know freelancers who have similar skills, experience, and client types, however, you’re likely to be in the same range, simply because that’s what the market is willing to bear. This is why I don’t put much faith in industry surveys–you have no idea who is answering them.

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Freelance pricing isn’t a one-size-fits-all proposition — and overlooking the nuances can leave you feeling overworked and underpaid. In this webinar, Jake “Dr. Freelance” Poinier discusses the principles of estimating, incorporating a range of diverse practice examples with real-world project descriptions and client scenarios.

You can join in this conversation on July 25 at 2:00 pm eastern, when NAIWE will host a discussion on estimating your projects. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Jake Poinier made the leap into freelance writing and editing in 1999 after a decade of positions in the publishing industry, giving him key insights from both sides of the desk. As the founder and owner of Boomvang Creative Group, he has worked with a diverse array of Fortune 500 and small businesses, consumer and trade magazines, and independent authors. Jake is committed to helping freelancers improve their businesses and shares his knowledge and experiences frequently as a speaker at industry conferences, through webinars, and on his blog.

We wanted to get to know Ruth Thaler-Carter (NAIWE’s Networking Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

How many questions should be asked in an interview?

There’s no standard limit for the number of questions to ask someone in an interview. Sometimes the client will provide the questions they want to answer; sometimes the interviewer handles that aspect. I always prefer to ask more questions than I might need, even if that means having to spend some time on editing responses to fit a word limit. I love it when there’s no word limit! The absolute minimum would be three questions: Please confirm your name, title, and affiliation. What is important about your job or project? What (else) would you like our readers to know about you/your topic?

 

As the interviewee, how can you get the interviewer to ask the questions you want to answer?

The interviewee can say something ahead of time, by email or phone, about the topics you see as most important to cover. Let the interviewer know something like, “I’m most passionate about …,” “Let’s be sure to include X as my favorite [whatever],” “I think achievement X is my most important contribution,” etc.

 

What ways can interviewees get selected for an interview?

Being visible in social media and professional association outlets, having a blog with regular posts, speaking at events, presenting webinars, disseminating press releases about achievements, writing letters to the editor with opinions about local or national issues, and similar outreach can get attention that leads to interviews. You can even contact someone with a blog or publication where you’d like to be interviewed and let them know what you would like to talk about and why it might be of interest to their audience. In turn, the interviews can result in more invitations to speak, contribute blog posts, participate in events, and so on. It’s a self-propelling process or cycle. All of these activities feed each other and help establish you as an expert.

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Interviews are key to a variety of writing and editing work. Whether you’re doing an interview with a subject for a project or are the subject of one yourself, interviewing is an art and a skill. This webinar will focus on how to craft interviews that make the topic and subject come to life, along with tips on being a better subject oneself.

Ruth E. Thaler-Carter has been interviewing experts and colleagues on a wide range of topics for many years and has been the subject of varied interviews herself.

You can join in this conversation on June 24 at 7:00 pm eastern, when NAIWE will host a discussion on becoming an expert interviewer. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Ruth Thaler-Carter has been a full-time freelance writer, editor, proofreader, desktop publisher, and speaker for more than 30 years. She has been published locally, regionally, nationally, and internationally in, and does writing, editing, and proofreading for, publications, associations, nonprofits, websites, service firms, independent authors, and businesses. She sold her first freelance articles when she was still in high school. Often called the Queen of Networking, Ruth is active in about a dozen professional associations, serving as a newsletter editor, webmaster, publication author, speaker/presenter, blogger, program host or planner, and chapter leader. In 2006, Ruth launched the Communication Central Be a Better Freelancer annual conference, now cohosted with NAIWE — to help aspiring and established freelancers find greater success. Ruth is also owner and editor-in-chief of the An American Editor blog and owner of the A Flair for Writing publishing business. Her honors include member of her high school alumni hall of fame, in part for her publishing work and networking services; Writers and Books Big Pencil Award for teaching adults and contributions to the literary community; EFfie awards for writing, editing, and newsletters; an APEX award for feature writing; the Philip M. Stern Award of Washington (DC) Independent Writers for service to freelancers; and IABC/DC Communicator of the Year and Silver Quills for magazine writing and newsletters.

We wanted to get to know Karin Beery (NAIWE’s Fiction Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Do beta readers define themselves by genres?

It can be helpful to find beta readers in your genre, but it’s not necessary. If you know which questions to ask, you can assist anyone to become a useful beta reader.

 

Do you suggest working with more than one beta reader on the same project?

Absolutely. Even if you’re working with an experienced beta reader, everyone has personal preference. I recommend at least three: if one person doesn’t like something, that could be taste; if two people don’t like it, there might be a problem with the writing.

 

At what point do you begin to work with beta readers?

After you’ve finished editing and revising your first draft.

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Beta readers can help authors clean up and strengthen their manuscripts without hiring an editor, but like editors, not all beta readers are the same. In this webinar, find out what to expect from beta readers, how to find good ones, and how you can help them help you polish your manuscript.

You can join in this conversation on May 20 at 2:00 pm eastern, when NAIWE will host a discussion on turning your friends and family into beta readers. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Karin Beery is a published author and editor with experience in traditional and self-publishing, freelance editing, and editing for publishers. She is an active member of Advanced Writers and Speakers Association, Christian Authors Network, and the Christian Proofreaders and Editors Network, as well as a PEN Institute instructor. Her specialty is substantive fiction editing with an emphasis in romance and women’s fiction.

We wanted to get to know Marcia Rosen (NAIWE’s Public Relations and Book Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is a characteristic of a detective that will aid in developing a memoir?

Persistent, determined, willing to ask questions to anyone who might have answers to knowing the truth. A good detective needs to be tenacious, patient, look at the truths of a situation and ask questions that get to the heart of the matter. These qualities are exactly what is needed to write a good memoir. How do you search for clues about your history and their impact on your life?

 

Are there characteristics or situations for a detective that do not align with developing a memoir?

Of course, being involved in murder cases for example. Putting your life in danger when working on a case.

 

Is there a particular detective skill that is essential in the prep work for a memoir?

Willingness to spend time searching for answers to your questions about your life and history. Asking serious questions about your life.
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A good detective needs to be tenacious and patient. A good detective needs to look at the truths of a situation and ask questions that get to the heart of the matter. Those same skills are needed to write a good memoir. How do you search for clues about your history and their impact on your life?

You can join in this conversation on April 30 at 7:00 pm eastern, when NAIWE will host a discussion on becoming the detective for your novel. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Marcia Rosen (aka M. Glenda Rosen) is an award-winning author of eleven books including her newest one, An Agatha, Raymond, Sherlock and Me Mystery: Murder at the Zoo plus The Senior Sleuths, Dying To Be Beautiful Mystery Series, and The Gourmet Gangster: Mysteries and Menus (menus by her son Jory Rosen). She is also author of The Woman’s Business Therapist and award-winning My Memoir Workbook and has given memoir writing presentations and classes for close to 20 years. She has assisted many authors in developing, writing, publishing, and promoting their books. For 25 years, she was the owner of a successful national marketing and public relations agency. Marcia has frequently been a speaker or program moderator at organization meetings and conferences, bookstores, libraries, and Zoom programs. Topics she has taught and presented over the past 20 years include Encouraging the Writer Within You, Marketing for Authors, Writing Mysteries…Not A Mystery, Writing Your Memoir, and recently Anatomy of Writing a Murder. Many articles on these topics have been published on mystery reader blogs and in newsletters and magazines and her newest articles include Location, Location, Location: Murders Have Their Places; Hearing Voices of Past Famous Detectives: Their Impact and Influences; and Writing Mysteries at a Zoo: With Caution. She is a member of Sisters in Crime National and New Mexico (Croak & Dagger), Southwest Writers, New Mexico Book Association, Women Writing the West, Public Safety Writer’s Association, Women’s National Book Association, and National Association of Independent Writers and Editors.

We wanted to get to know Susan Treadgold (NAIWE’s Personal Energy Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Are the contents of this webinar just for women?

The content of the webinar is targeted at women, but men are welcome and will also benefit.

 

When many of us think of energy, we relate it to physical activities. What makes up the energy that you will be talking to us about?

Everything is energy. Anything that we come in contact with — be it food, a thought, or another person — it all either enhances or detracts from our energy.

 

Is it true that taking small actions are better than taking no actions? How do you recommend starting to build energy in our day?

Taking action and creating small habits that we continue to “stack” is the path to exponential energy. It all starts with a morning routine — to set up your day, week, month, and life — that you don’t need a vacation from!

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Join us for a masterclass with best-selling author Susan Treadgold as she unveils the secrets behind the six habits of high-performing women, with a focus on ENERGY. Susan Treadgold, international executive coach and an award-winning speaker, will share her wisdom gleaned from two decades in investment banking and a phenomenal 15-year coaching career.

Are you tired of feeling drained and overwhelmed? Ready to banish burnout once and for all? Drawing on a pool of extensive research driven, science-backed tools and strategies, Susan Treadgold will equip you with the keys to identify, master, and turbocharge your energy levels.

Brace yourself for a live event that will change the game.

You can join in this conversation on March 27 at 2:00 pm eastern, when NAIWE will host a discussion on developing more energy for every day. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Susan Treadgold is a holistic high-performance coach, speaker, and multiple #1 best-selling author with nearly two decades of investment banking experience at Morgan Stanley, Merrill Lynch, and Citigroup. She empowers women to have more energy and success with the use of science-backed high-performance habits, executive presence, training and a personally curated longevity portfolio of cutting edge biohacking products. She is an award-winning artist, host of The High-Performing Woman talk show, and on the leadership committee of 5050 Women on Boards. She is a proud mother of two teenagers. Family is her love language, and as a board member of Roots of Promise, she is passionate about helping less fortunate kids.

We wanted to get to know Jennia D’Lima (NAIWE’s Creative Nonfiction Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Do all types of life experiences make for good material for a memoir?

They all have the potential to be used to write a riveting memoir. On the other hand, even the most extraordinary life events can fall flat if style falls flat, the voice reads as inauthentic, or the pacing is off. Much like when writing a fictional narrative, these story elements contribute as much to a story’s readability as the plot or events do on their own.

 

At what point in an individual’s life are they ready to write their memoir?

Readiness is dictated by the intensity of the emotions that still surround the events being written about and has nothing to do with an author’s age or their life circumstances. It’s important to note that an honest emotional assessment needs to come before any outlining or writing. Writing before the emotions have settled and been processed has the potential to harm the author rather than help them find catharsis or share their story in a way that could benefit others.

 

Are there different types of memoirs?

Yes! There are multiple types or sub-genres when it comes to the memoir category. Summarizing each one would take an entire article, but popular subgenres include the celebrity memoir, the travel memoir (Bill Bryson is one of my favorite travel memoir authors, though he’s written books in other creative nonfiction categories as well), and the transformational memoir (overcoming some type of addiction is a popular theme seen in this subgenre). Many memoirs will fit into multiple subgenres, so I advise authors to not worry about figuring out which one is the best fit for their manuscript.

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You’ve lived through some harrowing, unique, life-changing, or otherwise fascinating events. You’re certain that a memoir is the best way to share these experiences and maybe even change someone else’s life or become their source of inspiration. But before you begin, it can be helpful to ask yourself a series of questions to determine whether writing a memoir is right for you. This webinar will use these questions to define what a memoir is and what it isn’t while also addressing an individual’s emotional readiness to share their story.

You can join in this conversation on February 13 at 7:00 pm eastern, when NAIWE will host a discussion on determining if writing a memoir is right for you. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Jennia Herold D’Lima is a full-blown logophile. She joined her high school’s newspaper in ninth grade, winning statewide awards for her writing, and expanded her journalism skills by continuing to write and edit throughout her high school years and as a college freshman. While earning her BA in psychology (and minoring in cultural anthropology with a focus on precolonial Mesoamerica) and her MA in applied developmental psychology, her writing and editing naturally skewed toward all things academic. Writing for and publishing in peer-reviewed journals, editing papers for classmates, and writing parenting resource guides honed her research skills. Jennia joined multiple professor-led research groups and completed four internships throughout her academic career. After graduating with a master’s, she worked at a national nonprofit in Washington, DC, and as an assistant researcher at the University of Washington in Seattle. Jennia gradually transitioned to full-time editing. She is the host of the Writing & Editing podcast. Jennia enjoys traveling, volunteering, and taking creative photos of books and book-related items in those rare moments when she is not reading or editing.

We wanted to get to know Laura Pennington Briggs (NAIWE’s Business of Writing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

Consistent client service and automation, how do these align for today’s freelancer?

It’s important to provide a good client experience to everyone, but it’s hard to do when you’re busy marketing and also serving clients. When you get more of your time back, you show up more effectively for your clients and also feel better about your work.

 

Most freelances may not know that a sales pipeline system and outstanding client service go hand in hand, but do they?

They do! The more you can automate and systematize your pipeline and how you handle current clients, the more you maximize everything you do and get the most out of your time.

 

Is there a routine yet creative way to drive clients to your services/products?

It’s actually not super creative. Pick a platform or method of marketing and show up to do it everyday, even if only for five minutes. This can really help build consistency and snowballs over time. It doesn’t matter if it’s cold pitching, scanning job boards, TikTok, LinkedIn, or circling back with a former client, they are all valuable when you take little actions over time.

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In this training, we’ll discuss key ways to provide outstanding and consistent client service while building automation or systems that save you time, as well. We’ll discuss three big ones worth upgrading or creating for 2024: sales pipeline systems, onboarding, and offboarding. Make a better impression on your clients and earn repeat business and referrals while spending more of your time on billable work.

You can join in this conversation on January 17, at 2:00 pm eastern, when NAIWE will host a discussion on streamlining your client service to save you time and make clients happier. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Laura Pennington Briggs is the founder and CEO of the Freelance Coach. A two-time TEDx speaker on how freelancing is changing the economy and the host of the weekly Advanced Freelancing podcast, Laura has helped over 15,000 freelancers start and scale their business. She’s an expert on systems, project and client management, marketing a solopreneur business, delegating to team members, retainers, and developing multiple income streams for writers of all stripes. Laura is the author of five books, including the Six Figure Freelancer and How to Start Your Own Freelance Writing Business. She’s also the founder of Operation Freelance, a national nonprofit providing free entrepreneurship training to military spouses worldwide.

We wanted to get to know Jeanne Grunert (NAIWE’s Branding & Marketing Expert) better, so last month we sat down with her. Here are some thoughts she shared with us.

What is personal branding?

Personal branding is the art and science of developing a brand presence online. It’s an intentional effort to position yourself as an expert in a specific niche area to help generate positive awareness for your work, talents, and services. Just like a company builds a brand so that its brand recognition acts as a sort of shorthand for their products and services, your personal brand becomes a shorthand for what clients can expect from you.

 

What are the components of personal branding?

Many people think of branding as just a logo, or a visual identity, or a logo and a tag line — the slogan a company uses along with the logo. But branding encompasses much more than that. It is not just the visual representation or the written slogan, but the interactions and delivery on the brand promise itself that encompass a full brand.

There are many components of a personal brand, but the very first step is to understand yourself as a brand. Who are you? What do you deliver? What makes your services or writing unique? Who do you sell it to?

From there, you can develop your own “brand statement” and a “tag line” that sum up your brand promise, along with the ideas you wish to convey that accurately represent YOU. A personal brand must be a strong, clear, and true representation of yourself and your services to be effective. (If you put on an act, it won’t stick — it won’t feel right to you or to your customers if you try to be something you’re not or build a personal brand around attributes you just don’t have. I made this mistake for years until I learned how to find my authentic self and build a brand around it.)

 

What are the benefits of building a personal brand?

There are many benefits of building a personal brand as a writer, editor, or service provider in our industry. Whether you publish fiction, nonfiction, ghostwrite for others, or write commercial copy, personal branding will help you to:

• Increased Visibility: Personal branding helps you stand out in a crowded marketplace, making it easier for people to notice and remember you, whether you’re a job seeker, entrepreneur, or professional.
• Career Advancement: A strong personal brand can enhance your career prospects by showcasing your expertise and unique qualities, leading to more opportunities and promotions.
• Trust and Credibility: Building a consistent personal brand builds trust and credibility with your audience, as they come to rely on your expertise and authenticity.
• Networking Opportunities: A strong personal brand can attract like-minded individuals and open doors to valuable networking opportunities, enabling you to connect with influential people in your industry.
• Monetization Potential: A well-established personal brand can lead to various income streams, such as speaking engagements, book deals, sponsorships, and consulting, turning your expertise into a profitable venture.

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Jeanne Grunert will lead Part 2 of the workshop. In Part 2, participants will be encouraged to review their results from Part 1 and identify their own unique personal branding “calling cards”. Then, through various exercises, participants will develop their personal brand profile and leave the workshop with several ideas on how they can share their personal brand profile.

You can join in this conversation on November 9, at 2:00 pm eastern, when NAIWE will host a discussion on branding your freelance business. The cost for NAIWE members is only $10! Nonmembers can join for $30. Register today!

 

Jeanne Grunert is the president and founder of Seven Oaks Consulting, a business-to-business content marketing agency. She is an award-winning writer and direct marketing expert with over 30 years of writing, marketing, and business experience. Prior to founding Seven Oaks Consulting, Jeanne led marketing for divisions of McGraw-Hill Education, Teachers College Columbia University, The College Board, and retail, publishing, and financial service companies in the New York City area. Known worldwide for her exceptional leadership and communication skills, Jeanne works seamlessly across cultural and corporate barriers to achieve outstanding results. She holds an M.A. in writing and an M.S. in direct and digital marketing (awarded with distinction) from New York University, as well as certifications in social media marketing, content marketing, adult education, and personal branding. Originally from the New York City area, Jeanne currently resides with her husband, John, and many pets on a 17-acre farm in rural Virginia. When not leading marketing teams through her work at Seven Oaks Consulting, she enjoys gardening, reading, cooking, and writing mystery novels.